Aerie, the loungewear and lingerie brain child of American Eagle, has made a bold statement recently by publicizing their choice to stray away from Photoshop and feature raw, natural, and untouched pictures of models in their new Aerie Real ad campaign.
And size 12 model Barbie Ferreira is at the center of it all.
At only 18 years old, the Wilhelmina International model is “unapologetically herself,” and aims promote a healthy body image for women who are used to seeing stick-skinny models cover the pages of catalogues.
Being the (recent) health nut that I am, I was really frustrated when I saw this woman gracing the ads of this campaign. While I love the decision to show more realistic women, it was clear to me that this woman was not at a healthy weight — at least not in my eyes. I kind of thought to myself, “Oh look, another woman at an unhealthy weight being praised for her image, who will probably become a diabetic by 30.”
I associate a larger frame and fuller figure with being unhealthy. How can someone who eats healthy have that much weight on them anyway? I thought to myself, “If I eat healthily for a week, I lose like 2 pounds; isn’t it a fact that if you eat healthily, you lose weight?” Comparing this woman to myself, I naturally jumped to conclusions and assumed her diet consisted of absolutely nothing green. I was also upset that we have been shaming stick-skinny models, even banning them in Paris, and now we are reversing everything we were trying to squash. What we do need to promote is a healthy body image with healthy people, people who exercise and eat right, people who aren’t overweight and aren’t stick-skinny.
Then I realized I’m not a f*****g doctor.
I don’t have a chart telling me what’s healthy and what’s not. I don’t know how this woman’s metabolism works. I don’t know all the logistics of body composition or what’s good and what’s bad. I can’t tell if her heart is healthy by staring at her, and since I don’t know her personally, I sure as hell don’t know what she eats and if she exercises regularly. So I did some research, and it turns out she does work out and eat healthily, at least according to her Twitter.
What really is average, anyway? Average to me is whatever weight and shape you are when you’re taking care of your body. You don’t need to crush the gym seven days a week and only drink green things to be healthy. Just as everyone’s mind is different, everyone’s body is different, and it responds differently to how you treat it.
I have seen very obese women post pictures and receive the utmost support for being comfortable enough with their body that they should eat whatever they want and not care what anyone else thinks. These women are extremes. I thought of this extreme when I saw Barbie, and that’s why I was so quick to jump to conclusions. It breaks my heart when I don’t see people taking care of their body and getting praise for it, because people have run off the train tracks with the body positivity movement. While these women are awesomely confident, I hope they can realize the difference between loving yourself for who you are and loving yourself in spite of your health.
The great thing about college is that you learn a lot, and not just in class. Try to be open-minded and you may learn something new. In this case, I learned that just because someone doesn’t fit my (previous) idea of what someone is supposed to look like at their height at a healthy weight, that does NOT mean they are unhealthy. So eat your veggies, lead an active lifestyle, and don’t judge someone because their body is different than yours.























