Becoming the Netflix of podcasts is a profitable business. Spotify developers and engineers recently redesigned the app to focus more on podcasts - resulting in exponential growth according to its latest financial report, with an increase of more than 39% listeners in just 3 months.

As of now, there are roughly 500,000 podcast titles hosted on the platform. The USA is the largest market for listening to podcasts, but the app is also increasing in popularity in many European countries, and around the world.

According to data analytics, there are about 113 million paid subscribers listed on the Spotify app. Personally, I use the free version because I don't get too bothered by the Ads.

In my opinion, there are a few problems with this strategy. With Spotify turning more towards producing and promoting podcasts instead of music, will more of its customers gravitate towards using Apple Music or Amazon Music? Or even Pandora?

After all, podcasts are actually gaining lots of popularity. They range from a variety of topics, from technology, to pop culture, to fashion - just about anything you could think of! But that's for another article (coming soon!)

With the rise in popularity of podcasts, its only a matter of time before other music streaming platforms start losing listeners to Spotify because of its smart strategy to implement thousands and thousands of podcasts into its platform in addition to music.