The HQ2 'Competition' Was All For Show — Amazon Itself Is The Real Winner

The HQ2 'Competition' Was All For Show — Amazon Itself Is The Real Winner

Amazon's dealing gained them access to just about everything they need to be successful going forward.


Amazon recently announced their decision to split their second headquarters, HQ2, into two different locations in the D.C. suburbs and in New York City. This was a competition that dragged along for months, with many cities vying for a place in Amazon's upper echelons.

In all honesty, I think we could all classify this "competition" as a spectacle. One could argue this was set up to give the impression of being a competition, while the results were already predetermined.

Why you may ask? Lots of reasons.

Amazon had much reason to select D.C. and NYC as the two main locations from the beginning. For one, Jeff Bezos owns the Washington Post, the biggest newspaper in D.C., and it would certainly benefit him to be in a position to be in Washington D.C. more frequently to influence the political establishment and Congress to receive benefits, including anything from tax breaks to potentially having money earmarked.

In New York City, there is the obvious incentive of being able to interact with individuals associated with one of the largest sources of financial capital in the world. Being able to interact with the most wealthy individuals on the planet, working together to lobby and cozy up to one another. Relationships are key, and Bezos knows which ones he wants.

Jeff Bezos also had other reasons to make this seem as if it was a competition since Amazon was able to see what lengths cities would go to in order to attract Amazon to their location — including all the tax breaks, resources, access to infrastructure and anything else cities proposed. Atlanta, for example, offered Amazon a personal car on its railway, in addition to a personal space at their airport. Boston offered interest-free housing to new Amazon employees, Columbus offered a crime task force, and nearly every city offered a significant tax break for the company.

What is to stop Amazon from coming back to play these games again and demanding a better package, along with using the knowledge they already gained from previous proposals?

Lastly, I believe a huge opportunity was missed here for many cities struggling financially, as well as with their population decline, at this time. Detroit has lost the majority of its population but has seen a lot of recent investment via Cleveland Cavaliers owner Dan Gilbert, as well from Ford, who recently bought the Michigan Central Station. A city with a lot of new investment? Why not there?

Other cities like Cleveland — or cities that are established hubs for some sort of industry — could have used that extra shot in the arm. and a lot of these cities they considered have prestigious universities that, with possible investment into the various tech-oriented departments, could have churned out employees for the company.

This could have trickled down into states, creating something mutually beneficial for both the state and the company, rather than just essentially importing in students from the established schools to established cities.

There are many other potential issues associated with this move, such as rising housing costs, the costs of the tax breaks and other incentives on the two region's existing populations, and more. For the time being, it should be clear that Amazon's competition was just a ruse. Amazon will have the incentive to do this again, and it will most likely happen again.

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3. Jeans under skirts

4. A "poof" with two braids

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5. The solo "poof" with straight hair

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6. All silver or light blue eye shadow

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10 Things Being A Retail Manager Has Taught Me

Being a manager is always hard, but being a manager in retail is a league of its own.


Working in retail has really changed me and how I think about life. It is true that I am an optimist and an idealist to a fault, but those traits are overshadowed by the way I now react because of my experience working as a retail manager. I have been at my current job for a year now, and I have been the acting manager for six months.

Being a manager comes with a lot of responsibility. When you work under someone else, you can look out for yourself. But when you have people working for you, you have a duty towards nurturing them and their talents. I see myself as a natural leader, but I really had to come into my own when I first got promoted to the position. I didn't have any aspirations toward becoming a manager. I was offered it and so I accepted it.

Looking back, I really should have thought about the decision more. I said "yes" without weighing my options. Do the pros outweigh the cons?

Just like the food industry, retail workers deserve more credit than they are given for what they do and have to deal with on a daily basis. The higher up you go in the chain, the easier it becomes to be and feel overburdened by everything.

It has been six months and though I've grown, I still have a long way to go. I know being manager has taught me a lot:

1. People show their true selves when they don't get what they want

We want what we want, but we won't always get it. Some people cannot accept this as the truth in their reality and so they fight you. You can tell a lot about a person by how they react to not getting their way. When people don't get what they want, they will be their most real.

2. It's okay to walk away from a difficult person

When someone is intentionally difficult before you even begin interacting, it is okay to breathe and take a moment to process what just happened. Sometimes the best option is to walk away from the source of stress. Other times, it's okay to keep moving on around it because time is moving on, despite how you feel. If you can, you should step away from a difficult person. Maintain a semblance of sanity.

3. Keep work at work

Don't bring work home with you. Being on the clock means being the most productive you can be at the job. Once you clock out, you don't have to take on any other work-related problems. It is your problem when you are in charge, but after that, it's only your problem if you allow it to be. Have separate mindsets between your business and personal lives.

4. Being respectful doesn't mean allowing others to walk all over you

Everyone is allowed to have their own opinions. Opinions are not facts. You are not what they make of you. You don't have to bend to their whims. It is your job, they don't work there.

5. The customer is *not* always right

Allow customers to argue, but don't let any of them get away with imposing their way onto you. They want things and will behave in a manner that might get them what they want. Words are words. They only take on meaning when put together in a way that makes sense to others. Don't let a customer push their version of being right onto you.

6. You can argue with a customer 

Arguing is not a shouting match. It is an exchange of views about a specific stance surrounding an issue. Persuasion can happen in either direction. Arguing is not bad. It can help with getting a better understanding of how people think.

7. You don't owe anyone a service

Do not give in to impossible demands. Just because you offer services, doesn't mean you are obligated to provide certain people those services. Customers choose the store. They are not forced into that choice.

8. Honesty, especially when harsh, is exactly what employees need from their boss

When the circumstances allow it, be as honest as possible with your employees. They will appreciate you telling them what's wrong.

9. Establish clear boundaries with employees from the start

I made the mistake of being too nice and thinking my co-workers are my friends. I let my personal and business lives overlap. I gave them everything and they took advantage of my kindness. Being a good boss requires treating everyone the same by holding everyone to the same standard, starting from day one.

10. Being selfish is the key to winning and surviving every day

You have to preserve yourself: your mental health, your physical health, your energy, your time, etc. Think of you as the most important person. If you are not 100%, how will your team perform?

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