Without fail, I find myself enrolled in an unexpectedly interesting course every semester. You know the one: the class that you're forced beyond your will to take, but it ends up being an almost life-altering class. This semester, that course is Marketing 3401. While there's been plenty of interesting material, the topic that's stuck with me the most has been the discussion of, "personal branding." Even though everyone has his or her own brand image, I never really paid much attention to the resounding impact it actually makes. For better or worse, a personal brand image follows every person around like a shadow. It's not always at the forefront, but it's most certainly always present.