The music industry is constantly changing and evolving to fit audiences' tastes and preferences. And with the birth of social media, musicians and artists have learned to change and adapt as younger generations take over the internet.
Think of the last time you listened to music. How long ago was it? Last week, yesterday, an hour ago, or are you still listening to music now? If you are a part of Generation Z (born between 1996-2015), then you probably would have been listening to music fairly recently. According to MIDia Research, 85% of 16-19-year-olds say that music is an important part of their life. This shouldn't be seen as surprising, considering that Gen Z grew up with the birth and emergence of social media and the Internet.