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Super Bowl Commercials Strike Controversy

Many Super Bowl LI ads struck controversy and debate online during the game.

Kayla Compton

Feb 13, 2017

Kappa Alpha Theta

Super Bowl Commercials Strike Controversy

SportsLogos.Net

The average cost of a 30-second Super Bowl LI commercial was $5 million. Super Bowl LI had less stand-out commercials than the past Super Bowls and many of the ads highlighted inclusiveness and acceptance of diversity.

The last thing a company wants after spending millions of dollars and months of planning is to have people hate the ad. Many of the ads featuring diversity faced fierce backlash online after they aired. These ads had been scripted and planned for months before Trump won the election and implemented his immigration ban.

It would have been hard for companies to predict the political climate in our country today and make statement ads. Some companies purposely made their ads about diversity and were meant to make key statements. Coca-Cola, Audi, and Airbnb all highlighted the diversity in our country and strides toward equality for all.

Some ads were interpreted differently than how the company wanted and they weren’t meant to be political statements. 84 Lumber’s ad was about a mother and daughter leaving their home and immigrating somewhere else. The company has stated that the ad was highlighting legal immigration, but that is not how many people interpreted the ad for themselves.

Budweiser’s Super Bowl commercial featured the story of the founder of the company, who was a German immigrant to the country. The ad was meant to focus on the company’s history, but people believed it was Budweiser making a political statement.

Many companies did stay away from any kind of political issue, but not many stood out to watchers. Honda had a successful ad featuring celebrities in yearbooks. Mr. Clean had watchers either love or hate their ad, which featured a mom in love with an animated Mr. Clean.

Many smaller, lesser known companies placed ads in this year's Super Bowl; some being successful while others fell flat. Many big companies who typically have ads in the Super Bowl didn’t have an ad featured in this year’s Super Bowl, such as Dorito.

Companies are now off to start planning their ads for Super Bowl LII and consumers are back to regular ads until next year.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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Super Bowl Commercials Strike Controversy

Many Super Bowl LI ads struck controversy and debate online during the game.

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The Best Lines from the Fab Four

And in the end, the love you take is equal to the love you make

The sun is up, the sky is blue, it's beautiful and so are you

Love is old, love is new, love is all, love is you

There's nowhere you can be that isn't where you're meant to be

Life is very short, and there's no time for fussing and fighting, my friend

He say, "I know you, you know me", One thing I can tell you is you got to be free

Oh please, say to me, You'll let me be your man. And please say to me, You'll let me hold your hand

It was twenty years ago today, Sgt. Pepper taught the band to play. They've been going in and out of style, but they're guaranteed to raise a smile

Living is easy with eyes closed, misunderstanding all you see

Can you hear me? When it rains and shine, it's just a state of mind

Little darling, it's been long cold lonely winter. Little darling, it feels like years since it' s been here. Here comes the sun, Here comes the sun, and I say it's alright

We danced through the night and we held each other tight, and before too long I fell in love with her. Now, I'll never dance with another when I saw her standing there

I love you, I love you, I love you, that's all I want to say

You say you want a revolution. Well you know, we all want to change the world

All the lonely people, where do they all come from. All the lonely people, where do they all belong

Oh, I get by with a little help from my friends

Hey Jude, don't make it bad. Take a sad song and make it better

Yesterday, all my troubles seemed so far away. Now it looks as though they're here to stay. Oh, I believe in yesterday

And when the brokenhearted people, living in the world agree, there will be an answer, let it be.

And anytime you feel the pain, Hey Jude, refrain. Don't carry the world upon your shoulders

I'll give you all I got to give if you say you'll love me too. I may not have a lot to give but what I got I'll give to you. I don't care too much for money. Money can't buy me love

All you need is love, love is all you need

Whisper words of wisdom, let it be

Blackbird singing in the dead of night, Take these broken wings and learn to fly. All your life, You were only waiting for this moment to arise

Though I know I'll never lose affection, for people and things that went before. I know I'll often stop and think about them. In my life, I love you more

Obviously the best superpower.

There have been many lessons learned.

1. The importance of traditions.

2. How to be thankful for family and friends.

3. How to give back.

4. What the word "community" really means.

5. That it isn't about the destination, but the journey.

6. The consequences of making bad choices.

7. To trust people, until you have a reason not to.

8. To be welcoming and accepting of everyone.

9. How to be my own, individual person.

10. How to work for what I want.

11. How to be great at giving directions.

12. How to be humble.

13. To be well-rounded.

14. How to be great at conflict resolution.

15. The beauty of getting outside and exploring.

16. To be prepared for anything.

17. That you don't always have to do it alone.

18. How to be creative.

19. To brush off gossip.

I have never been so thankful to know you.

Dealing with the inevitable realities of college life.

Don't freak out

Email the professor

Attend the first class

Keep attending class

Have a backup plan

Remember that everything works out at the end

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