Yesterday, Selena Gomez announced the creation of her new brand, Rare Beauty. Rare Beauty is her own cosmetic line that will launch at Sephora this spring. Makeup lovers quickly took to Twitter to express their frustrations. Many felt that like other celebrities, she hoped to join the beauty community and make money off her household name. Gomez is not the first celebrity to launch her own beauty brand in the last year. Some other celebrities to create their own cosmetic lines include Rihanna, Lady Gaga, and Drew Barrymore.
Although these celebrities did not have prior makeup experience, they were still able to create successful brands. While I cannot personally speak for all the products of these brands, I do know that many of them have produced quality products and subsequently have had successful launches. The case is no different for Selena Gomez.
While she might not have any prior experience producing makeup, her career does focus heavily on image and therefore requires her to spend more time than most individuals around makeup. Since her days on Disney, Gomez has always been open about image and encouraging fans to feel confident in themselves. From her launch video, it is evident that she hopes to do the same through her cosmetic line.
Her goal behind Rare Beauty is to encourage users to be comfortable with themselves and embrace what makes them unique which is an important message, especially in the cosmetic world where so many people feel intimidated and scared of judgment. At the end of the day, makeup is makeup and someone should not be judged for their love of it. So instead of focusing on the creation of "another celebrity brand," I think we should all take a moment to reflect on the message she is trying to share.
Personally, I look forward to seeing the future of Rare Beauty.