The gaming industry is the most flourishing industry in the world. It is the only industry that keeps on growing in the unpredictable period of Covid-19. When people are stuck at homes because of lockdowns, the only entertainment for them is playing games. It is projected that by 2025, the gaming industry will generate more than $260 billion in revenue. This is great news for game developers. Thus, to develop the games and to get across to the avid gamers, the gamers should translate the game in the language that they understand. The objective of playing games is to refresh our minds. If you go for video games translation services, then your video will fulfill the purpose of entertainment.

The Growth of Gaming Industry in South East Asia

Southeast Asia holds great significance in the gaming industry because it is reaping high revenues. Due to mobile penetration in this region, the online population of this region likes to play games on their mobiles. Additionally, these people are also fond of esports. As compared to other markets, South East Asia is the rapidly growing gaming market of the world. The gamers will download and play the games if they are translated into their native language. For game translation, you must take the assistance of professional translation services. This is because they know how to translate the games for videos and how to translate the games for mobiles.

Insights of South East Gaming Market

In 2021, the number of online gamers in South East Asia has increased to 250 million. The lucrative countries for the gaming industry are the Philippines, Thailand, Indonesia, Malaysia, Vietnam, and Singapore. Suppose, as a foreign developer, if you want to release your game in the Philippines then you must go for professional Filipino translation services. To penetrate other countries, you have to translate the games into their native language.

The concept of ESports is not so common in Southeast Asia as compared to traditional games. However, this trend is growing with time. Free-to-play games options on mobile are helping in the gaming industry growth as people can easily play games on mobiles then PC or laptop. The provision of cloud-based mobile gaming is taking its growth to the next level. For cloud base games, you don’t have to upgrade the hardware. Therefore, gamers can play games on their existing devices even if they have low specifications. The game developers should take advantage of this opportunity and for this, they need to segment the gaming market. Additionally, they need to identify the gaming target market that likes to play PC and console games on their cell phones. The other important thing is that they must translate the games. For instance, if they have segmented the market for Thailand, then they must go for professional Thai translation services to make games entertaining on mobile devices.

A survey by Google revealed that one out of three smartphone owners plays games in Southeast Asia on mobiles phones at least one time a week. Approximately, 82% of the South East digital urban population are gamers and mobile gaming is leading the industry, leaving console and PC games behind.

Do you know that 55% of mobile gamers are around the age of 55 and only 8% are teenagers? This is because many casual and hyper casual games can be played by anyone without any competency. Hyper casual games are usually advertised. The important thing to note is that the gaming market is seasonal, the demand for the game vanishes with time. Therefore, it becomes very difficult to forecast the demand for new games.

Digitalization is Boosting the Gaming Market Growth

The volume of the online gaming industry is increasing day by day. This is because of the internet and the availability of low-cost mobiles to the masses. The revenue in the gaming industry is generated through pay per download, in-app advertisement, incentive-based advertisements, and in-app purchases.

With the emergence of digitalization, many technology providers are investing in online gaming that is boosting the gaming industry growth in the region. For instance, Amazon invested in the multiplayer online role-playing games the release the New World to capture the gaming market.

Google LLC studio shut down its in-house Stadia game development studios to provide games and game streaming services to the gamers. Thus, instead of a developer, they have become a provider.

The report by Ericsson Mobility report 2021 projected that by the end of 2027, there will be 4.4 billion 5G subscriptions that will assist half of the mobile users to play games. These gamers will download and play games if it is translated into their native language. For instance, for Philippine mobile users, you need to take the assistance of Filipino translation services to provide an entertaining user experience to the gamer.

Do you know that mobile subscriptions in South East Asia and Oceania have exceeded 15 million in 2021? It is expected that it will reach 560 million by 2027. Data traffic per cell phone will increase with rapid speed in Southeast Asia and Oceania and will provide a 34% compound annual growth rate.

Wrapping Up

To be successful in the gaming market, you need to provide a game in the gamer’s language. There are 6 lucrative markets of gaming in South East Asia. At a time, try to tap into a single country. If you want to release your game in Thailand, then Thai translation services will help you in dominating the Thai gaming market.