But you don’t want to make the mistake of hiring a copywriting “generalist”.

What you REALLY need is a top direct response copywriter.

What Exactly is a Direct Response Copywriter?

A direct response copywriter is a freelance copywriter who specializes in WRITING THAT SELLS. Basically, any writing that influences and persuades your target audience to take a specific action.

That action could be to opt into a special report, or schedule an appointment, or most often to make a DIRECT SALE.

Using direct response copywriting in your advertising and marketing is one of the best ways to communicate with your target audience.

When you need effective copywriting services that give you the best ROI (return on investment) you should only hire a genuinely great direct response copywriter as they specialize in creating persuasive writing that SELLS your product or service.

Once you have decided to outsource, how do you find the right professional? After all, the world is full of copywriters, freelance designers, marketing consultants, and PR practitioners – most of them are great at what they do.

Here are a few tips that might help you find the Best Direct Response Copywriter for your business.

1. Check Their Website (and be careful of a direct response copywriter that hasn’t got one): This should be your first port of call. Not only will a copywriter’s website reveal you a little bit about their skills and experience, it will also provide you a good feel for their “style.” Not every copywriter suits every businessman, and the website is a great way to decide if a particular freelancer is a right “fit.”

2. Speak to Them: If they make the first cut, call them. In many cases, copywriters are more than happy to chat with prospective clients about their projects. And it’s essential for the business owner and the direct response copywriter to “click.” But don’t expect them to give away all their secrets in a short phone call. And please, don’t expect them always to be available to meet in person. Most decent copywriters are honestly fully booked.

3. Niche/Experience/Expertise: While most copywriters are man-of-all-work, happy to try their skill at any writing they feel confident with, they still have their specializations. If you want an annual report writer, then a copywriter that particularly mentions yearly reports would be a great option than an advertising copywriter, who, in turn, would be your best option if you want a catchy slogan. Some copywriters work almost exclusively in particular areas – such as medical and health, start-ups, technology, and so on.

4. Portfolio/Testimonials/Clients: Naturally, a direct response Copywriter is only going to put their best work and their most satisfied clients on their website, but it’s still a good sign of their expertise. If, for instance, their website mentions they deal with large businesses, but their testimonials are all from small business, then you should be careful of their claims. In other words, their portfolio and testimonials should align with their experience and knowledge.

5. Professionalism: A good copywriter will ask for a brief before quoting on a project and send a detailed quote. Their website should include information about how they work as well as standard terms and conditions. Once their quote is received, they will generally ask for a deposit before they schedule the plan.

Direct Response Copywriting is the most powerful way to sell anything.

Who is THE Best Direct Response Copywriter?

Robert Sean Pascoe is considered by many to be the top direct response copywriter in the world today.

He works with entrepreneurs worldwide to create advertising and marketing campaigns that maximize their profits.

With 16 years of copywriting experience and a lifetime in sales, Robert knows how to use the power of words to sell virtually anything to anyone, especially if the market has been properly defined.

Robert enjoys primarily working with small business owners to sell more of their products and services through the power of direct response copywriting.

He has written sales copy for companies in such diverse niches as Weight Loss Supplements, Skin Care, Male Enhancement, Local Marketing Agencies, Live Event Seminars, Software Developers, Insurance Agencies, Real Estate Brokerages, Marketing Consultants, and many, many more.

You can learn more about Robert and his services at https://worldclasscopywriting.com