Vert tools, one of the fastest-growing marketplaces in the world, is disrupting the landscape of marketing with real-time communication with businesses of all types and sizes.
Vert represents one of the largest technology marketplaces in the world, spanning over 25 countries and hosting over 700,000 businesses. Vert matches customers with the best marketing tools and services available through 20,000 suppliers. In only six years, Vert has been featured on Forbes' list of 10 of the world's most promising tech startups.
Vert allows businesses to grow their business and give people greater opportunity through a highly engaging, no-compromise marketplace. Through a vibrant community, each month, a thousand new business ideas are created, more than a thousand products are vetted, and over 1000 marketing products are distributed to everyone in the marketplace.
Through the curated marketplace, businesses are able to grow their customer base while also receiving the best products available on the market today.
However, finding the right platform that matches your business's objectives and technical needs is a daunting task. There are a lot of different marketing platforms to choose from, each claiming to be the one-stop shop for all your marketing needs.
But does the marketing world really need one big marketing platform?
According to the CEO and Co-founder of Vert Tools, Stuart Triglone, "The marketing landscape is messy. On one hand, you have Facebook, which is used by almost everyone. On the other, you have Google and Youtube, which are used by a smaller percentage of the population. The latest report by SimilarWeb shows that just five companies use over 50% of the online traffic. As this market landscape becomes more crowded, Vert's mission is to bring real-time communication to the marketing world. Vert is positioned to provide truly engaged messaging through the private messaging capabilities of the platform, and integrate effectively with other platforms."
Unlike other companies that target one specific type of marketing, Vert targets all markets and allows any brand to communicate with its customers.
As a prime example of how Vert has changed the landscape of marketing, Patel cites his experiences while launching the company's Facebook Ads platform, which gave him a first-hand look at the multitude of platforms, campaigns, and campaigns with variations of copy and keyword stuffing. "We saw it all. Today, we have over 20 billion data points across a variety of sources, and over 90% of traffic is organic. Because of this huge amount of data, we are able to provide superior targeting to our clients," Patel shares.
As a result, every company in the marketplace receives the best service and can reach its audience more effectively, while also being able to reap the benefits of every marketing channel.
Patel is not alone in his mission to revolutionize the marketing space, as another co-founder, Sangram Singh, shares, "I believe that the diversity of the platform is the most important thing that makes Vert work. When we launched our Facebook ads product, we had a client whose goals were to help their mobile team increase inbound sales. They used the Facebook Ads platform to find Facebook users that could have the most value for the campaign. The Facebook Ad platform allowed us to find specific demographics that are highly engaged, such as surgeons or veterinarians. We were able to select the highest value buyers by targeting accounts based on customers who had been in their database for several months."
Marketing has become a space of continuous experimentation and marketing platforms are changing constantly.
Vert sees the marketing space as an ecosystem where businesses can grow and share their unique culture with their audience, which can result in a more memorable experience for their customers.