Beauty Brands Are Going Political For All The Right Reasons

Beauty Brands Are Going Political For All The Right Reasons

The devil works hard, but the people work harder.


Lipstick? Check. Compact powder? Check. Boss status? Check. Exercising your right to vote? Check. Fighting for basic human rights for all members of society? Check.

Since Donald Trump became president of the United States, people have witnessed and suffered through unprecedented regressive changes to the fundamental rights upon which this country was found on. Basic human rights, such as, seeking asylum, women's rights, gun control, LGBTQ laws and freedom of speech have been under fire since. With the current political status of the U.S., politicians and lobbyists are not the only ones fighting for human rights; beauty brands have taken an initiative to fight for causes that support all the reformative actions President Trump is directly against.


After President Donald Trump's inauguration in 2017, Katie Sones, a college student in California, decided to start a beauty brand called Lipslut that is dedicated to donating 50% of their profits to nine charities that directly revolt against President Trump's regressive actions. After noticing that college students were more likely to spend money on makeup rather than donating to charities, Sones had a brilliant idea to bridge the gap between politics and beauty. In 2017, Lipslut released it's very first product: a pink liquid lipstick fittingly named "F*ck Trump."

F*ck Trump ShadeLipslut

In light of Brett Kavanaugh being elected as an Associate Justice of the Supreme Court, Lipslut released a new liquid lipstick shade succinctly named "F*ck Kavanaugh" in October 2018. In an interview with Refinery29, Sones wanted the color to be a cool-toned maroon; "After seeing Kavanaugh's hotheadedness at the hearing, we thought a 'calm, cool, and collected' shade would be fitting" she said. In addition to the "F*ck Trump" shade, 50% of all profits from "F*ck Kavanaugh" goes to sexual assault survivor organizations.

F*ck KavanaughLipslut

The Lipstick Lobby

Parkland, Sandy Hook, Pulse night club, Columbine, Las Vegas casino, Virginia Tech… there's one thing in common amongst all these places; some of the deadliest mass shootings in the United States happened at these locations. With the United States currently being anything but united on the issue of gun violence, anti-gun lobbyists have taken matters into their own hands to raise awareness against gun violence and to help fund reform efforts. The Lipstick Lobby, a social justice beauty brand, launched a campaign honoring victims of mass shootings. They also released a lipstick shade called "Fired Up," a matte orange hue (the color of gun violence prevention awareness), where 100% of profits will go to The Brady Campaign to Prevent Gun Violence. "We're so grateful that The Lipstick Lobby is giving gun violence survivors a platform to tell their stories so that we never forget the need to make real and lasting change," said Kris Brown, co-president of The Brady Campaign.

"Fired Up" ShadeThe Lipstick Lobby

Thistle Farms

While individuals and families from Mexico are seeking asylum, President Trump has decided to close the US border to our southern neighbors. With rising tensions between Mexico and the United States, Thistle Farms creates wellness and hygiene kits that bear messages of love and acceptance. Thistle Farms is a nonprofit organization that is dedicated to welcoming thousands of families into the U.S., as well as those who are survivors of human trafficking, prostitution and addiction. By providing hygiene products, a clean pair of clothes and a phone call to reach out to their loved ones, The Humanitarian Respite Center, located in McAllen, Texas, provides these services for free to those in need.

Respite KitsThistle Farms

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I'm The Girl Who'd Rather Raise A Family Than A Feminist Protest Sign

You raise your protest picket signs and I’ll raise my white picket fence.

Social Media feeds are constantly filled with quotes on women's rights, protests with mobs of women, and an array of cleverly worded picket signs.

Good for them, standing up for their beliefs and opinions. Will I be joining my tight-knit family of the same gender?

Nope, no thank you.

Don't get me wrong, I am not going to be oblivious to my history and the advancements that women have fought to achieve. I am aware that the strides made by many women before me have provided us with voting rights, a voice, equality, and equal pay in the workforce.

SEE ALSO: To The Girl Who Would Rather Raise A Family Than A Feminist Protest Sign

For that, I am deeply thankful. But at this day in age, I know more female managers in the workforce than male. I know more women in business than men. I know more female students in STEM programs than male students. So what’s with all the hype? We are girl bosses, we can run the world, we don’t need to fight the system anymore.

Please stop.

Because it is insulting to the rest of us girls who are okay with being homemakers, wives, or stay-at-home moms. It's dividing our sisterhood, and it needs to stop.

All these protests and strong statements make us feel like now we HAVE to obtain a power position in our career. It's our rightful duty to our sisters. And if we do not, we are a disappointment to the gender and it makes us look weak.

Weak to the point where I feel ashamed to say to a friend “I want to be a stay at home mom someday.” Then have them look at me like I must have been brain-washed by a man because that can be the only explanation. I'm tired of feeling belittled for being a traditionalist.


Because why should I feel bad for wanting to create a comfortable home for my future family, cooking for my husband, being a soccer mom, keeping my house tidy? Because honestly, I cannot wait.

I will have no problem taking my future husband’s last name, and following his lead.

The Bible appoints men to be the head of a family, and for wives to submit to their husbands. (This can be interpreted in so many ways, so don't get your panties in a bunch at the word “submit”). God specifically made women to be gentle and caring, and we should not be afraid to embrace that. God created men to be leaders with the strength to carry the weight of a family.

However, in no way does this mean that the roles cannot be flipped. If you want to take on the responsibility, by all means, you go girl. But for me personally? I'm sensitive, I cry during horror movies, I'm afraid of basements and dark rooms. I, in no way, am strong enough to take on the tasks that men have been appointed to. And I'm okay with that.

So please, let me look forward to baking cookies for bake sales and driving a mom car.

And I'll support you in your endeavors and climb to the top of the corporate ladder. It doesn't matter what side you are on as long as we support each other, because we all need some girl power.

Cover Image Credit: Unsplash

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Abortion Bans Are Only A Small Part Of The Republican War On Women

These bans expose the Republican Party for what it truly is.


This week, several states passed laws that ban abortion after six to eight weeks of pregnancy, before most women even know that they're pregnant. The most egregious of these is Alabama — the state has banned abortion except for in cases of danger to the mother. Exceptions in the cases of rape and incest were actively voted against by the state legislature. Under the new law, any doctor who is caught giving an abortion would be sentenced to 99 years in prison, and the woman would be charged with murder.

Apart from the fact that this explicitly violates the decision of Roe v. Wade (which is the point), this is only a small part of the slow but steady degradation of women's rights by Republicans in the United States. To anyone who believes that this is simply about people being "pro-life" or "saving the children," then tell them to look at what happens after the fetus is carried to term.

Republicans oppose forcing fathers to be involved in the lives of their children that were forcibly carried to term, desires to cut food stamps and make it more difficult to feed said child, cut funding for affordable housing to make it more difficult for them to find homes, cut spending to public education so these children can't move up the social ladder, and refuse to offer the woman or her child health insurance to keep them both healthy. What about efforts to prevent pregnancy? Republicans also oppose funding birth control and contraception, as well as opposing comprehensive sexual education. To them, the only feasible solution is to simply keep your legs shut. They oppose all of these things because it is, in their eyes, a violation of individual rights to force people to do something. The bill also makes women who get abortions felons, and felons can't vote. I'll let you finish putting those two together.

If you view it from this framework, it would seem like Republicans are being extremely hypocritical by violating the personal freedoms of pregnant women, but if you look at it from the view of restricting social mobility for women, then it makes perfect sense. The Republican dogma of "individual rights" and "personal responsibility" is a socially acceptable facade that they use to cover up their true intentions of protecting the status quo and protect those in power. About any Republican policy, ask yourself: does this disperse power or consolidate it? Whether it be education, healthcare, the environment, or the economy, Republicans love to keep power away from the average citizen and give it to the small number of people that they deem "deserving" of it because of their race, gender, wealth, or power. This is the case with abortion as well; Power is being taken from women, and being given back to men in a reversal of the Feminist Movement of the 1970s.

Republicans don't believe in systemic issues. They believe that everyone has the same opportunity to succeed regardless of what point they started. This is why they love capitalism so much. It acts as some sort of great filter in which only those who deserve power can make it to the top. It's also why they hate social policies; they think that helping people who can't help themselves changes the hierarchy in a negative way by giving people who don't "deserve" power, power. Of course, we know that just because you have money and power doesn't mean you earned it fair and square, and even if Republicans believe it, it wouldn't change anything because it wouldn't change how they want to distribute power.

In short, Republican policies, including abortion, leave the average American with less money, less protection, less education, worse health, less opportunity, fewer rights, and less freedom. This is NOT a side effect. This is the point. Regardless of what Republicans will tell you about "inalienable rights" and how everyone is equal, in reality, they believe that some people and groups are more deserving of rights than others, and the group that deserves rights the most are the ones "that will do the best with them." To Republicans, this group consists of the wealthy, the powerful, and the white — the mega-rich, the CEOs of large companies, gun owners and Christians.

So, who do Republicans think deserve power and give it to? People who look and think like them. This, however, begs the question: Who do they want to take it from?

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