You probably knew that the media controls what we do and don't see, especially in the women's sports world, and it's time to talk about it. Agenda setting in the media tells people what to think about -- not how to think -- and it's very prevalent in women's soccer. They filter the news and shape it, and it doesn’t reflect reality. Things have gotten better since the US Women’s National Team won the gold medal in the 2012 London Olympics, but there still hasn't been a lot of change.
Check this out: go to ESPN’s webpage. Click on the soccer tab at the top. Try and find anything you can on any women's team in the United States. Is there anything on the National Women’s Soccer League? If you really look hard, there’s one section about the Women’s World Cup. Besides that one little section, all of the coverage is about men’s soccer.
Pictured above is an article in the Women's World Cup section that was published on Dec. 25, 2015. Since then, only two articles have been written in that section.
If you find ESPNW, you may think that women are getting equal coverage because there is a whole webpage dedicated to women’s sports and you’ll get all the news for women’s soccer. When you go to the soccer section of ESPNW, you see a bunch of stories about the US Women’s National Team. Not bad right?
But what about all of the professional women that aren’t on the National Team? What about the players that play for the Boston Breakers, the Seattle Reign, or the Washington Spirit? Are those teams you've even heard about?
This is all because of agenda setting. There is plenty going on in the news about the National Women’s Soccer League (NWSL), but you probably don’t know anything about it. I honestly don’t really either, because most of the media I look at doesn’t really have anything on these teams. According to this article, about 40 percent of athletes are women and only four percent of media coverage includes female athletes.
Through agenda setting, the media concentrates on only some things. This makes the public think that those things are more important. Looking at the media coverage of men and women’s soccer, the media is basically telling us that men’s soccer is more important than women’s soccer and deserves more coverages. Yeah, I understand that women’s soccer isn’t in season, but if you look at the NWSL website, there are plenty of articles that fill the homepage. None of the information presented there is shown on ESPN’s site.
There is a lot that people don’t know about women’s soccer. Many people believe that professional female soccer players aren’t as good as their male counterparts. Some people say that if the women were as good as the men, they would get equal coverage. Would their mindset change if women got equal coverage? Would they think that women are just as good as men? Or would they still think that women aren't as good as men? It’s something to think about.
Women’s soccer players work just as hard as men, and some may believe that their hard work still doesn’t pay off. The media doesn’t show how hard they are working or covering the NWSL, leading people to believe they aren’t important. This is what agenda setting does. It filters the media and shapes people’s ideas about certain things. Get more involved in women's sports.
There's so much more to see when you aren't just seeing what the media tells you.
























