The Victorias Secret Fashion Show aired on Dec. 8, 2015.
The Victoria's Secret Fashion Show is one of the most highly anticipated television aires each year. Over the years, the influential company has mastered their marketing, and the fashion show is no exception. Actually, it is watched more than every other fashion show combined, and is the highly successful lingerie lines' greatest marketing tool year after year. Not to mention that the last estimate of expenditure on the show (taken in 2011) put the show's cost at $12 million. Most fashion shows cost anywhere between $200,000 and $1 million. Not even close. The show even is known to pay for itself over five times over with revenue. If that's not something to be impressed by, I'm not sure what is.
As always, the show sparked a lot of positive feedback and incredible viewer ratings (although less than the previous few years).
The show also received a significant amount of negative feedback. We all know the types of negative feedback this is, as we have heard it all before. You see the "I am never going to eat again," tweets mixed in with the "Thank you VS for showing the world you have to be skinny to be pretty" tweets.
However, this year a few especially controversial events occurred:
During the Victoria's Secret Fashion Show, Lane Bryant, a clothing retailer, promoted a campaign they call #ImNoAngel. Here is a quick video summarizing the #ImNoAngel campaign:
Although it is an extremely positive concept to promote body positivity in any shape and size, I do not believe they approached the matter in the correct manner. Firstly, it comes across as a bash to the VS fashion show, secondly, it expresses the idea that these VS Angels are not real people and are not equals (skinny-shamming), and thirdly it is contradictory because the campaign shows only one similar body image, which is exactly what they express they dislike about the fashion show in the first place. All the women are beautiful who appear in the #ImNoAngel campaign, but so are all of the VS angel's participating in the fashion show.
Long story short: skinny and fit shamming is just as horrid as fat shamming.
Additionally, Aerie, who for those who are not familiar, is also a lingerie brand, and on top of that, a competitor of VS, posted this photo smack-dab in the middle of the shows airing:
Therefore, yes, it is not deniable that the VS Angels are not breathtakingly beautiful with nearly perfectly sculpted bodies. However, it is their career, and even still many of them struggle with their confidence levels.
In an interview, Miranda Kerr discuses her experiences with the modeling world:
"There was so much rejection in the beginning. Models are some of the most insecure people I've ever met. They're constantly being told they're not good enough. You've really got to practice loving yourself."
More from Miranda Kerr:
"If you ever are wondering, 'If I have thinner thighs and shinier hair will I be happier?' you just need to meet a group of models because they have the thinnest thighs and the shiniest hair and the coolest clothes and they're the most physically insecure women on the planet."
There we have it. No matter how how thin, toned, tan, and flawless your body is, insecurities will always be present. Skinny-shamming, fat-shamming, or even angel-shamming should be a nonexistent thing in our culture. The only concern with body composition should be concern for inner health reasons.
As for the VS Angels, they deserve a round of applause. Ed Razek, chief marketing office of Victoria's Secret explains that the idea behind the lifestyle branding VS does is for women to say, "I want to look like that, I want to have that spirit or that confidence and strength." This is exactly the type of message women should receive from these models. They have discipline, power, strength, and influence, all of which womankind strove for years upon years, and these women are among many who have achieved that. No matter how they have done it. You go, Glen Coco.
Inspiration can be found anywhere, and when I watch the Victoria's Secret Fashion Show, I find it there. If you are one that became discouraged by the fashion show, I encourage you to reset your mind and watch again. Be inspired by the amazing production and the power of the women who are participating in it.
























