Tyler, The Creator has been slammed often times for being sexist, hateful towards the LGBTQ+ community and towards religion, having no class and trying too hard in his genre. While in his first couple of albums, anyone might think that because of the amount of times he uses the word "f*ggot" in his songs, and he uses an upside-down cross as part of his image, and he talks about doing very graphic, illegal things to women, Tyler has certainly evolved from that "phase" of his music career, and maybe even music in general, to clothing.
Tyler, since 2013, has come out with two new albums, "Wolf" (2013) and "Cherry Bomb" (2015), but since 2015, has focused on his clothing brand. He has expanded his clothing company that he started in 2011, Golf Wang, and changed the name to Golf. Thousands of people who don't even listen to his music purchase his clothing. He's had pop-up stores all over the world, and has stores such as Zumiez and Vans selling his merchandise.
Then, on May 13th, Tyler, the Creator tweets this:
GOLF 2016. WHO KNOWS WHAT YOU WILL LEAVE WITH. LOS ANGELES. TYPE IN TYLER https://t.co/peca8S4zPc pic.twitter.com/z3znIPdn4L
— Tyler, The Creator (@fucktyler) May">https://twitter.com/fucktyler/status/7311694603802... 13, 2016
No one really expected it, even though everyone who's worn his brand wanted something like this to happen.
Building up excitement for the show, he tweeted things like:
I HAVE SOMETHING STUPID DUMB SPECIAL FOR EVERYONE THAT ATTENDS, BECAUSE I SORTA LOVE YOU
— Tyler, The Creator (@fucktyler) May">https://twitter.com/fucktyler/status/7311706030177... 13, 2016
IF YOU COME TO MY FASHION SHOW, DRESS HOW YOU WANT, NOT HOW YOU THINK YOURE SUPPOSE TO
— Tyler, The Creator (@fucktyler) June">https://twitter.com/fucktyler/status/7388709606573... 3, 2016
On June 11, it finally took place. Hundreds of fans and famous guests were there, including Kanye West and Kendall Jenner.
He even has a recording of the show which you can watch:
In his fashion show, Tyler has a big introduction in which he shows a scene of him waking up, doing his morning routine, and so on and so forth, while he shows off his brand's new furniture and clothes. Then the models come out, donning his signature patterns and designs that are easily recognizable to his fans and regular Golf customers. After that, he has another humorous skit, bringing in characters that look reminiscent to people he's acted as in his show "Loiter Squad." Finally, he comes out again, shirtless, and talks about his success, excitement for his new brand, Golf le Fleur, and gives away free Golf le Fleur shoes to every fan in the audience. They will get these later in the year, when the brand and clothing are released to the general public.
Tyler has undoubtedly gone through an evolution artistically— through this fashion show, it is clear to see how comfortable he is with showing the products of his creativity. Everyone can learn a thing or two from Tyler about pursuing your dream and making it a reality.
