But Don’t Stuff with Keywords

As people have discovered SEO keyword searches, they’ve begun to pack in keywords to appear higher up in search engine results. Search engines quickly became aware of “keyword stuffing,” and have taken steps to prevent sites that partake in this practice from coming up in results. Remember that search engines want to deliver quality content to their users, so focus on creating meaningful content people enjoy with a handful of keywords and phrases.

Optimize for Mobile Devices

As more and more people utilize their smartphones to access the internet, site owners are finding they need to optimize their mobile sites. Search engines will specifically look for sites that are mobile-friendly to display to users, and if your site isn’t compatible, it’s not likely to appear on search engine results.

Use Headers

How often have you read a blog post only to go through pages of text without a header? Besides being incredibly frustrating, site owners who don’t use headers aren’t utilizing a prime SEO tool. Search engines will look for headers as a quick way to sort a site, which is why they’re the perfect place to put your keywords.

Get an SEO Expert Witness

You’re probably wondering why you’d need an SEO expert witness; however, you’d be surprised how many site owners find themselves in legal trouble due to SEO. Some sites maliciously libel their competitors by utilizing SEO; however, most unknowingly break the law or set themselves up for a suit by using trademarked phrases or competitors’ names in posts. To avoid finding yourself in a legal problem, consider hiring an SEO expert witness.

Making your site more search engine friendly is easy once you know what to do. By using keywords, avoiding keyword stuffing, optimizing your site for mobile devices, using headers, and hiring an SEO expert witness, you’ll find your website traffic booming in no time.