A dedicated mom of two, Rhea Shervan, has a passion to help others and make a difference. In 2006, after raising her kids in New York for the first part of their lives, her and her husband, Drew, decided to make a drastic change and move to Las Vegas, Nevada. Working along side Drew for many years, she decided to do something not only for herself, but for others as well. In December 2010, she started a new journey and created her own online business called ID You & Co.
But she did not come to this conclusion without prior training. Shervan, then just a daring high school graduate, moved from New Jersey to New York City and started gaining retail experience. She gradually moved up to be assistant buyer in sales for Macy's from smaller roles in the retail world.
Her favorite job was with Benham Sportswear, located in New York City's landmark Empire State Building, where she learned how to make yarn and turn it into a garment. Literally taking nothing and making it into something.
As written on her website, "On one hand she's bringing the high standards from New York City, on the other hand she's carrying the more charitable West Coast aspects; fold them together and you've got fashion's version of peanut butter and jelly. “
She has multiple parts to her website besides ID You & Co. She has Rioni and her Count Your Blessings Bracelets. Rioni is a luggage and bag line that sells luxury items. Count Your Blessings is a whole other journey by Rhea. She, along with her daughter and her friends, create simple, beautiful bracelets that donate part of the funds from each purchase to the Kidney Foundation of Maryland, an organization close to her heart.
ID You stands for identify yourself, which is what she cares about the most. Standing up for what she believes in and doing what she loves are what she imposes on her kids and the people around her.
To contribute to her dream coming true and learning more about her and her business, visit idyouco.
