University of Kentucky senior Nathan Allen has always had the idea of his own apparel brand in the back of his mind.

This fall, when Shrineridge Apparel begins shipping orders, Allen's idea will be very much in the front of his mind, as it has been for several months now.

Allen has been designing t-shirts for his fraternity, Beta Theta Pi, almost since the beginning of his college career. Through that process, he discovered that he had a serious passion for designing apparel, and that's where the concept for Shrineridge began in Lexington, but the heart of the company is in the Rocky Mountains of Colorado.

Shrine Ridge is a three-mile trail located near Vail, Colorado. Nathan Allen and his twin brother, Jason, have been hiking the trail together since they were small children.

Together, the two have identified the trail as their "spot," and they've carried that love for Shrine Ridge into the name of their new company.

"This trail is very attainable, but it's beautiful," Nathan said when I asked him about Shrine Ridge and the name of the brand. That idea of accessible utility and the spirit of the Western lifestyle is carrying the Shrineridge brand forward, but more importantly, the brand is driven by values and a mission: helping people find their spot, and then getting lost in it.

The Allens have always known the Colorado mountains to be their "spot," but a tragic event a couple of years ago inspired action.

Kevin Spears, a cousin of the Allens, passed away and left behind a sailboat called Kailana. Kevin loved to sail, and he never let any of life's stresses get in the way of that. Sailing was Kevin's "spot," and that legacy has carried into the Allens' new brand.

According to Shrineridge's Kickstarter page, Spears "left behind his sailboat, but also a legacy that perfectly embodies what we want this brand to be about."

Nathan said, "I wanted to do something to honor him." That catalyst combined with Nathan's love for design and ideas, Jason's marketing skills, and their "spot" on Shrine Ridge gave way to their brand, and to the Kailana fleece, in honor of Kevin.

Soon after, Tyler Glass joined the Allens to complete their team. A childhood friend of Nathan and Jason, Tyler was inspired to join Shrineridge after the Allens shared their "spot" with him on Shrine Ridge, as pictured below.

Now, Glass heads up internal operations for the team, serving as their liaison with suppliers and manufacturers.

1. To help you find your spot and get lost in it.

2. To help you showcase your spot and look good doing it.

3. To help you share your spot and be proud of it.

4. To help you support your spot and give back to it.

Shrineridge is driven by those four goals, and they each offer a glimpse of things to come in the company's future.

On Tuesday, August 25, Shrineridge will begin accepting pre-orders for their fall line, found here.

In addition to placing a pre-order, you can support Shrineridge by checking out their Kickstarter page, or by following them on Facebook.