I have written before about how tech is impacting the way sports will reach fans in the future. At the athlete level, the modern version of a sculptured Greek god will be able to move further past what we thought were the limits of human physical ability. Instead of denouncing genetic enhancements, what if regulators stopped controlling it and embraced the improvements to physical ability. Better training and recovery technology could be solidified with sweat-proof uniforms, injury prevention helmets and gloves that cover your hand by pushing a button (think Iron Man).

Then there is the larger impact of broadcasting via drones. Getting close and personal on the sidelines, drones can capture sporting events in a more unique, clearer fashion. And what about the venue? The stadium is expected to have less “eye-bleeding” seats that restrict you to a small (really, really small) space the entire game. Could more interaction amongst fans be in the cards for how a game is watched in real-time, making the experience just like you were sitting with your buddies in your living room?

Other teams have already experimented with poolside cabanas and luxury living rooms. The T-Mobile Arena

in Las Vegas is proof of these innovative viewing areas, as it commandeered the neatest ways to be in the game without being on the team.

According to a blog on WorkInSports.com, the sports industry in North America will reach $75 billion by 2020. Every sport industry is trying to win a majority of this revenue: NFL, MLB, NBA and PGA. And within each organization, there is heavy competition amongst teams to not only survive but also be competitive in their league. One way for a team to get a leg up on the competition is by investing in technology research and products that can improve athlete performance, team communication and the fan experience.

Yet drawing crowds with flashy lights is something that is rather easy, like icing a cake. Before icing, there are many little things to be worried about—like how the cake will take shape in its pan. Shaping a cake is a lot like creating a solid infrastructure for a future stadium.

Structure and protecting information are other concerns for stadium owners and teams. That may include draft or player records, which if sabotaged, can affect the way athletes are selected and sign contracts. But what is also at stake is security in a sports venue environment, either by cyberspace or physical space. In 2015, MetLife Stadium had unveiled its walk-through metal detectors in an effort to make Game Day safer. This project required more than just money and placing a machine in front of a few entrances. Personnel have to be trained to handle the machines, the machines have to be programmed and stations have to be strategically placed to handle the swell of fans entering the stadium. But initiatives like this don’t seem to be enough during a time when large crowds often draw terror.