Sexism 2016: Unequal Broadcast Coverage At The Rio Olympics
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Sexism 2016: Unequal Broadcast Coverage At The Rio Olympics

These talented competitors will continue to bring it -- let's hope that in future, the media follows in pursuit.

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Sexism 2016: Unequal Broadcast Coverage At The Rio Olympics
Vogue

If you Google "sexism" right now, the second option in the down bar will tell you exactly what's going on: sexism in the Olympics. The Rio Olympic Games were a huge success for female Olympians. Simone Biles walked away with five medals, and Katie Ledecky has broken several world records. Oksana Chusovitina, representing Uzbekistan, made history at the age of 41 and became the oldest gymnast to ever compete in the Olympic Games. And out of the 13 total medals won by Canada in this years' games, 12 of those medals went to exceptional female athletes.

But while the women of Rio have been kicking butt and taking names, the commentators, audiences and social media have been, well, not so hot. A team of researchers at Cambridge have been studying the ways that language is gendered during Olympic coverage for the last 30 years. And their findings have been consistently backing up the trends we've been seeing in the 2016 games as well.

Men are mentioned roughly three times more often in Olympic coverage than women are. An article from Vox covering this headline had this to say: "putting the news of Ledecky’s major record in much smaller font than Phelps’s tie for a silvermedal, the paper made it seem like even the most historic achievements of a woman are less important than a pretty good performance from a man." Once again, we see a men being recognized and championed more than a female competitor.

And this isn't first time that Ledecky has been on the receiving end of sexist coverage. Commentators during her races were quick to compare her to male swimmers, assuming that the reason she could be such an incredible female athlete was due to the fact that she had adopted a more masculine way of swimming.

But while commentators have been making some disappointing statements, some athletes have been working to provide equal representation at the games. Take Andy Murray, for example. A BBC presenter interviewed Murray after his win, and mentioned that he was the first person to ever win two Olympic tennis gold medals. Instead of taking the praise, Murray called out the commentator and corrected him, saying, "I think Venus and Serena have won about four each."

Another finding from the Cambridge study discusses how men and women are discussed when covered during the Olympic Games. For men, words included "fastest" and "strongest," while for women, related words often are used to inquire about age and marital status.

So many female athletes at this year's games were on the receiving end of this finding. Competitors like Corey Cogdell-Unrein, who won her second bronze medal in women's trap shooting, was completely left out of this tweet from the Chicago Tribune.

Although the Chicago Tribune later apologized for the tweet, they were still guilty of presenting a strong, independent female competitor as an accessory to a male athlete, instead of championing her for her own talent and accomplishments.

But the Tribune wasn't the only one to communicate this idea. CBC's Olympic coverage also made a mess out of an Olympic tweet.

Twitter followers were outraged at that CBC would insinuate that a young woman's Olympic success story was less important than becoming a married woman.

And unfortunately, the stories don't end here. There are plenty of accounts of women in these Olympic games being called out for their husband's success, their body and how they present themselves, as opposed to how well they compete. These woman are world-class athletes, and deserve to be treated as such. These talented competitors will continue to bring it -- let's hope that in future, the media follows in pursuit.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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