At this point, I've been working for iHeartRadio for about a month. I've learned a lot about how radio works, and how it doesn't work. I've learned that even though it's one of the oldest mediums still out there, it's still constantly changing, and that you have to be willing to change along with it, or get left behind.
There are many different ways to look at working for radio. You can focus on the music, you can focus on the money, or you can focus on the people. Each one of these methods has its own pros and cons, and at the end of the day, everyone has their own opinions about which method works best, or they could prefer a combination of the different methods.
Focusing on the music means you make sure that you are playing the best music possible. This could include the newest, best, widest variety, or that you're making sure you get a good amount of spins out of each record that you should be playing. This is what the record labels are always going to want you to focus on. If you have the best music, and the least commercials, it could lead to more people wanting to tune in to your station.
Focusing on the money looks like making sure you're selling a lot of ad space on air and online. This will always be important in any business, but it can't always be the main focus. When you're looking at the money, you forget that you are still a part of the community. You are doing what's best for the business, but you may forget that you're supposed to be doing things for the people, too, especially if that means that you won't be paid for it.
Focusing on the people means that you keep in mind that everything you are doing is for the people in your community. The music you play, the ads you sell, the events you do, the things you give away. Everything is for the people who are tuning in to your radio station. You may not always make the most money, but you're doing radio for the people.
At the end of the day, I prefer to focus on the people, just like I've always done. If you create a good relationship with people, they will always take care of you. The same thing goes for radio. If you're out meeting people, taking the time to get to know them, asking about their family, their likes, their dislikes, and actually remembering them, people are much more likely to tune in, call in, show up for appearances, and generally like you more. The ads and the money will follow if you have people that are going to support you and your station.