Twitter announced late last week that they are discontinuing Vine, the six second video app that made viral videos easy and entertaining. To a lot of people, this decision wasn't a shock. It's no secret Vine is no longer the popular, trendsetting app it once was. But to a lot of people, Viners and fans alike, the app was enjoyable and had lots of memories for them.
To me, Vine was an app that encouraged fun and creativity, in every sense -- stupid, silly, laugh-so-hard-you-cry fun. There were thousands of Vines that used their six seconds as effectively as possible. Some Vines played more like movies then six second clips.
From a business stand point, I can see the value of discontinuing Vine. Why keep beating a dead horse? But from the standpoint of a fan, of a user that visited almost daily -- I don't understand.
They aren't just discontinuing an app, they're getting rid of so many memories for tons of kids from this generation.
Vine reminds me of my brother and I finding Vines that only me and him find funny, laughing until one of us ends up crying (usually me). Vine reminds me of finding new and really awesome underground music, that I probably wouldn't have found elsewhere. Vine reminds me of the time I tried to post a couple Vines myself, but failed in the process because I couldn't keep a straight face.
Now my favorite Viners are posting their farewells, and call me crazy, but I'm actually pretty sad to see this app go. Out of all the apps on my phone, this one quite possibly brought me the most joy and for that, Vine will be truly missed --- by me, anyway.