You can’t go a day without seeing something on Facebook, on a sign, or in the news about the #blacklivesmatter movement. I believe black lives matter, please don’t get me wrong, but I am completely confused by our society's contradictory behavior when it comes to which lives matter and which lives do not seem to matter.

Hear me out.

February 22 marks the beginning of Israeli Apartheid Week around the world. Because different nations, or groups of nations, are participating in this at varying times, this has essentially become months of boycotting and wrongfully shaming the nation of Israel as you can see in the schedule below.

UK: Feb. 22 to Feb. 28.
Europe: Feb. 29 to March 7.
Palestine: March 7 to March 19.
South Africa: March 1 to March 10.
Arab World: March 20 March 26.
US: various, including March 27 to April 3.
Latin America: April 10 to April 24.
Canada: various throughout March.

So what is Israeli Apartheid week? Essentially, it is an effort to concentrate the BDS movement. And that begs another question. What is the BDS movement? BDS stands for boycott, divestment and sanctions. This was a movement initiated in 2005 by the Palestinian civil society because of Israel’s so-called refusal to comply with Palestinian rights.

Boycotts target all Israeli made products as well as large Israeli companies, essentially asking anyone willing to punish the nation of Israel by excluding them from the international business community.

Divestment specifically targets large corporations to ensure they do not benefit from university investment portfolios or pension funds.

Sanctions are an international disciplinary action taken by one or more countries against another nation usually in the form of trade restrictions.

Apartheidweek.org boasts that now through April, over 150 universities and cities across the globe will participate in panels, screenings, and actions that will strengthen the BDS movement. The key thing to note here is that universities are very involved with this anti-Israel movement.

The BDS movement is popular right now, specifically among millennials. The sad (and lame) reality is that shaming Israel is the cool thing to do, and people are jumping on the bandwagon without taking the time to understand the ramifications of these actions. Whatever happened to being unique, free-thinking, open-minded individuals?

So here are some events you need to know about before you follow the crowd and start supporting boycotts, divestment, and sanctions against Israel.

At the University of California, Davis, the student senate passed BDS legislation in late January of last year and just two days later, swastikas were spray painted on the house of Alpha Epsilon Pi, a Jewish fraternity on campus.

Really? This was not a mere coincidence and makes me embarrassed to be a part of this generation. And no, this cannot be excused as an isolated incident. In the last couple years there have been numerous instances of this discrimination. Swastikas have also appeared on Alpha Epsilon Pi property at Vanderbilt and Emory University. College students in America are choosing anti-Semitism over equality, and purposefully choosing to affiliate themselves with Hitler, a man who led a movement under which millions of people were cruelly murdered in the name of ethnic cleansing and racial superiority. This is the reality of the BDS movement.

At Drexel University, a student who hung an Israeli flag on his door came back to find a swastika and the word “JEW” spelled out in duct tape on his door. We call ourselves a free society, but students on our college campuses can’t even decorate their dorm room doors without fear of vandalism and racial discrimination.

Last year, on a pole on the campus of Yale University, a sign was posted that read, "YALE IS A JEW HOLE – LET'S ROUND THEM UP!!!"

If there was only one incident, we might be able to excuse it as a random radical individual with a point to prove. But this is not the case. These university students are doing what they are supposed to be doing according to the BDS movement. These examples of discrimination (which should horrify us) are exactly what the BDS movement wants. Because after all, this is what Jewish people deserve for being affiliated with Israel, right?

But wait, isn’t discrimination enemy number one in our society? Jewish Lives Matter, anyone? Dr. Martin Luther King Jr. would be turning in his grave if he saw the oppression of Jewish students on their own college campuses.

I am begging my generation, United States citizens, and the world to stop the discrimination. When will we wake up and see that history is literally repeating itself? We are not only seeing Nazism appear on our college campuses, but we are allowing it by supporting the BDS movement. Let’s start thinking for ourselves. Let’s be consistent. Let’s live out our supposed belief that all lives matter and that everyone is created equal.

If, as a society, we are willing to go to extreme lengths to advocate for #blacklivesmatter, then we need to advocate that every other life matters as well. I’m here begging you to show some consistency. You cannot advocate for black lives if you are not willing to also advocate for the Jewish people being targeted and stripped of their dignity.

Please, for the sake of our humanity, boycott #IsraeliApartheidWeek.