Pierce The Veil has never been afraid of pushing the envelope. Seriously, just check out the hair. They put their fans in a frenzy when they posted these new hairdos, but rest assured, they are wigs. In their latest music video for their brand new single, “ Floral & Fading ”, they tried plenty of new things edgier than outdated clothes and a change in hair.
The California four piece's took an excursion from their accustom style. Certainly leaning closer to the pop genre than ever before, the band didn't expect the song to gain as much success with their fans as it did. With an 80's pop vibe, the song carries bass and drums with a heavy hand while their guitars took a vacation from shredding.
“It's just one of those kind of songs we took a chance with, and we wanted to put it early in the tracklisting, to see what fans thought. That one really surprised me - how great it turned out,” explained beloved bassist, Jaime Preciado.
Not to be outshined, the lyrics were equally powerful in this song. Frontman Vic Fuentes said, “It's a love song to my girl about ignoring all the internet hate we got when we first started dating and focusing on each other instead."
For a song so unique, they rose to the occasion. Considering the song has an 80's sound, they brought back an 80's trend – drive-in theatres. At the Paramount Drive-In Theatre, they held a Q&A broadcast on Facebook Live for fans across the globe. Lucky winners then joined them for an acoustic set before seeing the video's debut on the big screen while fans at home watched online.
The video was everything you'd expect from this band while being a total curve ball. It has Pierce The Veil sticker, as their humor and personalities continue to glow. They're not afraid to poke fun with retro outfits and Jaime won't get away without a mention of the bra he caught, much to his terror.
Instead of a setting you would expect, they took their tunes to the bowling alley. There, they explored the inception of well practiced rock and roll traditions including the mosh pit, crowd surfing, and raising lighters in unity.
The crowd gathered like a concert goes to Warped Tour when an upcoming band starts their set. They give their pal the “they're not half bad” look before proceeding with window-shopping caution. These guys trace rock routes and what got them to the point of stardom they have achieved. In just four minutes, accomplish much, peeling multiple layers.
This band is relevant for any year or location because they fearlessly take on risks. They could have alternatively wrote this song in the style that made them rise to fame with a complimentary edgy video, but they bravely tried something new. What's most important is that they include their fans in everything that they do. As styles and trends change, they continue to transcend the test of time.
