What is Buzzfeed, Really? | The Odyssey Online
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Politics and Activism

What is Buzzfeed, Really?

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If you're looking for hard hitting news, Buzzfeed probably isn't your best bet. If you're looking for a handy procrastination tool and some shockingly witty and relatable articles, Buzzfeed is for you.Buzzfeed has become one of the top 10 most-visited news sites. But why is it popular? If you're looking for hard hitting news, Buzzfeed probably isn't your best bet. If you're looking for a handy procrastination tool and some shockingly witty and relatable articles, Buzzfeed is for you. I first stumbled upon Buzzfeed while scrolling through my Facebook feed. One of my sisters who lived across the hall posted "25 Amazing Benefits of Living With Your Best Friends" and I found myself laughing out loud as I found myself relating to every one of the 25 points made. As I browsed through the website, I began to wonder what exactly Buzzfeed is and how it became an Internet sensation. 
 One thing I do know is that Buzzfeed is entertaining as hell. The quiz section is my go-to procrastination tool. Some of the quizzes seem to have real psychology behind them, while others are merely amusing. If I'm having a bad day, the animals section (under "life") can cheer me up in seconds with pictures of some of the cutest and smallest animals on the Internet. There are also plenty of witty memes to discover. 
Everyone in my generation can relate to Buzzfeed's content because the writers truly know pop culture. Buzzfeed knows how to appeal to its audience, but it's also in the process of redefining itself in attempt to gain a more diverse audience. Buzzfeed claims to be more than just a procrastination tool for college students: "BuzzFeed is redefining online advertising with its social, content-driven publishing technology. 
BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 100M". While the content itself might be laugh worthy, the popularity of the website is no joke. Buzzfeed is one of the top 10 most-visited news sites. The "listicles" that Buzzfeed monopolizes are all over Facebook and other social media sites, where almost 75% of readers stumble upon the news originally. Publishing hard news is becoming more mainstream for Buzzfeed writers. The company is based in New York and has over 150 journalists in addition to foreign correspondents and international bureaus and is looking to hire more journalists.

The future of Buzzfeed seems to be bright, but it all depends on whether the company can balance hard news and entertainment news.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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