Remember when we all kind of brushed off Donald Trump's presidential campagin way back? We thought he was not going to get anywhere, and it wasn't too big of a deal because he wasn't saying much more than “I want to be President.” So we laughed and watched others try to make it in the Republican party. Jeb Bush dropped out first, followed by Ben Carson, and eventually Ted Cruz. This left the presumptive nomination to Trump. And now people are afraid of what could happen under his administration. They question how somebody could get this far on a platform of hate and fear. But what they all forget is that by laughing along with the jokes and talking nonstop about him, we gave the nomination to Trump like a small loan of a million dollars.

Trump made even more headlines for his feud with Fox News anchor Megyn Kelly. Again, we all laughed over the fact that the notoriously sexist Trump refused to work with a woman who could read him the Riot Act. This conflict drove the mainstream news, such as MSNBC and CNN, who simply reported on the events in a rare pro-Fox run of headlines. Fox News, being the type of organization that they are, made it about themselves – but I digress. When it was announced that Kelly would be at the Iowa Republican debates, Trump refused to attend the event. Yet each candidate talked about him like he was right up there, all of which helped the campaign by drumming up opposition and major political rivalries. After the shooting in Orlando at the Pulse nightclub, Trump's tweet was used against him, as it essentially made the issue about him. People talked, the news agencies jumped on, and they went on about it every time they mentioned the effects of the shooting on politics.

However, it is not just the news corporations that have helped the Make America Great movement. Nobody has helped Donald Trump become the likely Republican candidate than his exact opposite – Bernie Sanders. Despite their candidate running a “clean campaign,” the supporters of Sanders talk about Trump more than any other politician group. While that is a very harsh generalization, if one were to spend a few minutes on the Facebook group “Bernie Sanders' Dank Meme Stash,” most of the user-generated memes and posts directly mention Trump or the other Democratic candidate, Hillary Clinton, more than Sanders. In using Trump as fodder for memes and jokes on this page, the members of the group become more focused on Trump's campaign and taking him down than actually getting major support for Sanders. It should be noted that in looking around at pages/groups in support of Trump, there is little discussion of other candidates, and whatever there is usually does not insult the person. We've made him into a subject of humor and heated discussion in comment sections. It's all helped him.

Essentially, Donald Trump's campaign is an infomercial for a product. The loud, over-the-top speeches and impossible ideas concerning immigration and American Muslim citizens are all just to get the people to think “well, that's too far...but what if we tried it.” Once he had a group of customers, he started pushing the ultra-conservative values – as if he felt the people didn't like Obama because of liberalism, what better way to gather support than to be the contrasting ideology. We all started talking about him, saying why he wouldn't work as president, and those conversations continued. Every new policy and idea is met with a “but wait, there's more” response. We've all bought into the advertisement, and in doing so we've given him the word-of-mouth information spread that any good product needs to become noticed.

I do not support Trump in any way, shape or form. I find his policies and ideas to be far too conservative and downright tyrannical for a nation that isn't that old. However, I can say beyond a shadow of a doubt that Trump has the best presidential campaign since at least FDR, if not of all time. He does not need to be at the debates for people to talk about him and his intentions. And the insults to his intelligence have no backing other than his plan for the United States. If Trump were really that unintelligent, he would not be a multi-billionaire industrialist with personal towers in most of the major business cities. Now that he has the nomination, it is increasingly noticeable that he is changing his platforms to better suit the people. By talking about him and not taking him seriously until it was too late, we gave him this position. Now we just have to see where that leads him.