Vine 2.0: Who Will The Audience Be?
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Politics and Activism

Vine 2.0: Who Will The Audience Be?

You know what they say: you can't kill a vine; it always finds a way to come back.

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Vine 2.0: Who Will The Audience Be?
https://www.phonedog.com/

You know what they say: you can't kill a vine; it always finds a way to come back.

I don't know about you, but I have recently been seeing a huge spike in vine compilation videos on Youtube, even before Dom Hofmann, the app's creator, made the announcement that a Vine 2.0 app is underway.

Many people have already created videos of who they don't want to see back on vine (many actually being very successful viners), but because there is already content preference, it must mean the at Vine 2.0 will have an audience.

Personally, I never had the Vine app, but that didn't stop me from seeing most of the popular vines, as my friends were always swift to show me anything they thought was funny. I've almost always had a different kind of humor from my friends. Given that the original app was released when I was in middle school, and practically everyone with a phone had the app by the time I entered high school, much of the content on the app was juvenile humor. Even though many of the popular viners were older than preteens and teenagers, their content catered almost exclusively to the 14-year-old sense of humor, which is probably why I never saw the app as a necessity.

But, who will be the audience for the new app? I think it's safe to say that the demographic won't change much, but there are a couple points to consider.

1. Kids are getting phones younger than ever

2. There's a certain "nostalgia quality" to Vine now

These two principles operate on opposite ends of the age spectrum, but I'll address the "kids" issue first. Recently, I asked a six year old what she wanted for Christmas. "An iPhone," she responded. While I could write an entire article on that issue entirely, my point is that even if young children do not have phones, tablets, and computers of their own, they definitely have more access than ever.

I actually found the old vines featuring young children more enjoyable and refreshing because young children generally did not care as much about getting views or followers; often they weren't even featured on their own account, but a family member's, and the content was more pure and less forced.

Older children (I'd say age 10 to 16, but it could be younger than 10) are very aware of the reaction that comes with their content. Their performances are often more forced and staged in order to gain views. Often I find content from this age range incredibly cringy, and they will probably find it in cringy in the future, as well. But, be prepared! This could, quite possibly be the main demographic on Vine 2.0

Now to address the "nostalgia quality"

Even though Twitter bought Vine in 2012, it did not shut down the app until late 2016. Vine really hasn't been gone that long, just a little over a year. However, during its run, many individuals "grew up" on the Vine stage. We saw them get older, experience life milestones, and mature from follower-hungry teenagers into fully functioning and responsible adults (in many cases). Perhaps this will be the dominant demographic on Vine: college-age students who want to return Vine to its former glory by seizing their chance to make content before the app gets too big.

Or maybe not.

Only time will tell.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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