It’s the responsibility of our Ethical Buying team to get out there and find the right suppliers. They work to find local sources within our own communities, but when this isn’t possible, they travel worldwide to visit potential suppliers and trace the ingredients from plant to harvest. Our buyers get to know the growers and producers personally, while helping to maintain sustainable practices as well as fair conditions for the workers.

7. Jeffree Star

My name is Jeffree Star. I discovered makeup at the age of 13 and have been obsessed with it ever since. I used to copy looks from fashion ads in my mother's Cosmopolitan magazines and steal her eye shadows. When I graduated high school, I moved an hour north from Orange County, California to Los Angeles. I worked at makeup counters, freelanced and worked on many celebrities, music videos, fashion editorials and weddings. Now I teach makeup classes around the world and share my secrets that I've learned through over 10 years of experience. Playing with cosmetics is my favorite thing to do and I started to create my own formulas years ago but only wore them on myself & put them on my best friends. It's been a dream of mine since I discovered my first lipstick, to create and own my very own brand. My goal is to create products that do exactly what they say and that actually last!

8. Nabla

Nabla is not an imaginary name! Nabla is a symbol that is used in physics to describe Nature and all its shades in a more clear and direct way. This is how we chose to create our cosmetics, with the same attitude, firstly examining Nature and finding step by step a more effective and adequate way to exploit its potential and to bring its beauty into our products! And with the same rapidity we strive to reach you, deleting all the barriers that may divide us and any form of mediation of third parties. But we cannot stress enough the fact that makeup is firstly and most importantly: Art! And thus also means Nabla. The name derives from the harp that in mythology was always represented together with the God of all the Arts, Apollo, to the point of becoming its own distinct symbol. Therefore the intimate meaning of Nabla withholds the universal inspiration of creativity and therefore conceiving makeup as an artistic power, holding in itself both Science and Aesthetics. Our Nabla was born from the minds of a Physicist, an Artist and an Osteopath.

9. Milani

At Milani Cosmetics, the creativity we pull from the streets of Milan – the fashion, the art, the history, the culture – finds its way into everything we make for you, the woman who loves color.

10. Sugar Pill

Our supreme love of animals plays a major role in almost every decision we make, down to our kitty mascot. To us, "cruelty-free" isn't just a marketing gimmick. We are animal-loving vegetarians/vegans and do not wear fur or purchase cosmetics from companies that test on animals. By offering a beautiful selection of cruelty-free cosmetics - most of them vegan - we hope to show people how fun and easy it is to make animal-friendly choices.