The New Balance Takeover

The New Balance Takeover

Keep your eye out for these frat cruisers on a campus near you.

"Dad shoes."

"Frat Cruisers."


Sound familiar? College students all over the southeast have begun to bring back the New Balance trend. You're not a "frat boy" if you don't own a pair of 990s. And girls, if you don't have a pair of bright-colored 574s in your closet, you might as well transfer. This new fad has taken over college campuses, and although I'm not opposed to it in the slightest, my one question is this: why?

While some wonder why any college boy would willingly wear the same shoes their grandfather owns, the pros outweigh the negatives.

The 990 has been New Balance's most cherished style for the past 34 years. This shoe was the first of its kind with a range of new technologies, including a heel motion control device. Iconic, comfortable, stylish, and practical, this style of shoe has everything going for it.

It also goes great with anything, from a Larry Bird Indiana State jersey to a nice gameday polo. You can spot a freshman boy a mile away in the early months of school by his brisk, clean, grey frat cruisers. These shoes experience it all: late nights downtown, gamedays, fraternity socials, and even church (yes, it does indeed happen). They're the most versatile yet comfortable shoe a college boy can get his hands on, and although they cost a pricey $164.99, any fraternity member will tell you it's worth the dent in your wallet.

The female New Balance fad is a recent yet very popular trend. When I asked for teal and neon yellow 574s for Christmas, I was a bit worried that it was too soon to make such a bold call. However, I returned to school from Christmas break to find a flood of neon New Balances donned on the feet of every sorority girl on campus.

Introduced in 1988, the 574 provides shock absorption and stability through its ENCAP midsole: doesn't get much better than that, huh? The 574 is also the only New Balance model that is now completely customizable both online and in the Times Square Footlocker kiosk.

Not only does this style of shoe come in over 80 colors, but it also goes great with any over-sized sorority date night t-shirt and a party pony. These shoes are comfortable yet stylish and fun, providing every "srat girl" on campus with an enjoyable walking experience to class as well as the opportunity to catch the eye of a handsome gentleman (most likely wearing 990s).

Long story short, New Balances are on the rise. Though these styles seemed to take a quick hiatus over the past ten years or so, they're back and better than ever (within good reason, too). So, go out and buy your first pair today. You won't regret it.

P.S. 530s are also on the come up. Keep an eye out for these hip sneakers on a campus near you.

Cover Image Credit: Soletopia

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20 Small Tattoos With Big Meanings

Tattoos with meaning you can't deny.

It's tough to find perfect tattoos with meaning.

You probably want something permanent on your body to mean something deeply, but how do you choose a tattoo that will still be significant in 5, 10, 15, or 50 years? Over time, tattoos have lost much of their stigma and many people consider them a form of art, but it's still possible to get a tattoo you regret.

So here are 20 tattoos you can't go wrong with. Each tattoo has its own unique meaning, but don't blame me if you still have to deal with questions that everyone with a tattoo is tired of hearing!

SEE RELATED: "Please Stop Asking What My Tattoos Mean"

1. A semi-colon indicates a pause in a sentence but does not end. Sometimes it seems like you may have stopped, but you choose to continue on.

2. "A smooth sea never made a skilled sailor."

3. Top symbol: unclosed delta symbol which represents open to change. Bottom symbol: strategy.

4. "There are nights when the wolves are silent and only the moon howls."

5. Viking symbol meaning "create your own reality."

6.Greek symbol of Inguz: where there's a will, there's a way.

7. Psalm 18:33 "He makes my feet like the feet of a deer; he causes me to stand on the heights."

8. 'Ohm' tattoo that represents 4 different states of consciousness and a world of illusion: waking (jagrat), dreaming (swapna), deep sleep (sushupti), transcendental state (turiya) and world of illusion (maya)

9. Alchemy: symbolizes copper, means love, balance, feminine beauty and artistic creativity.

10. The Greek word “Meraki" means to do something with soul, passion, love and creativity or to put yourself in to whatever you do.

11. Malin (Skövde, Sweden) – you have to face setbacks to be able to go forward.

12. Symbol meaning "thief" from the Hobbit. It was the rune Gandalf etched into Bilbo's door so the dwarves could find his house.

13. “Lux in tenebris" means “light in darkness."

14. Anchor Tattoo: symbolizing strength & stability, something (or someone) who holds you in place, and provides you the strength to hold on no matter how rough things get.

15."Ad Maiora" is translated literally as “Towards greater things." It is a formula of greeting used to wish more success in life, career or love.

16. A glyphs means “explore." It was meant as a reminder for me to never stop exploring.

17. "Aut inveniam viam aut faciam," meaning roughly, "Either I shall find a way, or I will make one."

18. Lotus Flower. It grows in muddy water, and it is this environment that gives forth the flower's first and most literal meaning: rising and blooming above the murk to achieve enlightenment.

19. The zen (or ensō) circle to me represents enlightenment, the universe & the strength we all have inside of us.

20. Two meanings. The moon affirms life. It looks as if it is constantly changing. Can reminds us of the inconsistency of life. It is also symbolizes the continuous circular nature of time and even karma.

SEE ALSO: Sorry That You're Offended, But I Won't Apologize For My Tattoos

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Makeup Changed My Life, It's My Ultimate Stress-Reliever

Makeup is my stress-reliever, and no one can change that.


My journey started in 2015. I had just gotten out of a relationship, and I was heartbroken. I felt incompetent to most girls. At the time, I thought a new makeover wouldn't help me at all, but my mother had other ideas. She thought it was a brilliant idea for me to use makeup. I never used makeup before, and I was kind of scared of using it too. Makeup was sort of like a taboo really. In 2015, everyone in my high school thought that if a girl wore makeup at school, it was because they wanted to impress someone, which automatically made it look like she was trying hard. I did not want to look like "that" girl. I tried to explain that to my mom, but she insisted not to worry about it.

My mom brought me to Sephora for the first time, and I was in awe. There were so many things to choose from. It was overwhelming, to say the least. My first ever foundation was the SmashBox Studio Skin 15 Hour Wear Hydrating Foundation. In all honesty, it wasn't the best foundation, but I was in love with it at the time. I only bought the essentials that day. Throughout the entire day, I was really contemplating whether this was still the right idea. I was at my lowest point, and I wanted to change that. In my mind, I didn't know if it was going to change anything, but it was a worth a shot. This day marked the day that I would become a better person.

I should've bought more if I knew I was going to end up wearing makeup almost every day. It was a growing obsession. I started to watch YouTube Videos on how to take care of my skin and what products would help my skin. I started to create different looks with all the eyeshadow palettes I had and started to buy more. No one could stop me from doing it. Things were looking bright, and I couldn't be any happier. But there was a downside to all of this.

I started to get side comment from girls in the bathroom saying things like makeup made my face worse or it wasn't going to change a thing. I ignored them, but it did make me want to quit. I really started to believe what they said, but my friend motivated me to continue. That same day, she went to buy her first foundation and eyeshadow palette. She said I was the reason why she bought that. She saw a big impact makeup had on me, and she wanted to feel the same thing.

Makeup really brought out a new side of me. Over time, I improved my skills and began to use them on other people. It's a great experience to get someone to see their true beauty and to see another side of them they've never seen before. That's what makes me feel accomplished. My self-esteem increased drastically, and I eventually did become more myself again. Makeup shouldn't hide our insecurities, but rather enhance our beauty. Makeup shows my creative side in ways that I didn't know I could showcase. Makeup is my outlet for stress and imagination. My journey as a makeup artist is just beginning, and there's no stopping.

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