The New Balance Takeover

The New Balance Takeover

Keep your eye out for these frat cruisers on a campus near you.
2622
views

"Dad shoes."

"Frat Cruisers."

"Newbs."

Sound familiar? College students all over the southeast have begun to bring back the New Balance trend. You're not a "frat boy" if you don't own a pair of 990s. And girls, if you don't have a pair of bright-colored 574s in your closet, you might as well transfer. This new fad has taken over college campuses, and although I'm not opposed to it in the slightest, my one question is this: why?

While some wonder why any college boy would willingly wear the same shoes their grandfather owns, the pros outweigh the negatives.

The 990 has been New Balance's most cherished style for the past 34 years. This shoe was the first of its kind with a range of new technologies, including a heel motion control device. Iconic, comfortable, stylish, and practical, this style of shoe has everything going for it.


It also goes great with anything, from a Larry Bird Indiana State jersey to a nice gameday polo. You can spot a freshman boy a mile away in the early months of school by his brisk, clean, grey frat cruisers. These shoes experience it all: late nights downtown, gamedays, fraternity socials, and even church (yes, it does indeed happen). They're the most versatile yet comfortable shoe a college boy can get his hands on, and although they cost a pricey $164.99, any fraternity member will tell you it's worth the dent in your wallet.

The female New Balance fad is a recent yet very popular trend. When I asked for teal and neon yellow 574s for Christmas, I was a bit worried that it was too soon to make such a bold call. However, I returned to school from Christmas break to find a flood of neon New Balances donned on the feet of every sorority girl on campus.


Introduced in 1988, the 574 provides shock absorption and stability through its ENCAP midsole: doesn't get much better than that, huh? The 574 is also the only New Balance model that is now completely customizable both online and in the Times Square Footlocker kiosk.

Not only does this style of shoe come in over 80 colors, but it also goes great with any over-sized sorority date night t-shirt and a party pony. These shoes are comfortable yet stylish and fun, providing every "srat girl" on campus with an enjoyable walking experience to class as well as the opportunity to catch the eye of a handsome gentleman (most likely wearing 990s).

Long story short, New Balances are on the rise. Though these styles seemed to take a quick hiatus over the past ten years or so, they're back and better than ever (within good reason, too). So, go out and buy your first pair today. You won't regret it.

P.S. 530s are also on the come up. Keep an eye out for these hip sneakers on a campus near you.



Cover Image Credit: Soletopia

Popular Right Now

It's Time To Thank Your First Roommate

Not the horror story kind of roommate, but the one that was truly awesome.
887181
views

Nostalgic feelings have recently caused me to reflect back on my freshman year of college. No other year of my life has been filled with more ups and downs, and highs and lows, than freshman year. Throughout all of the madness, one factor remained constant: my roommate. It is time to thank her for everything. These are only a few of the many reasons to do so, and this goes for roommates everywhere.

You have been through all the college "firsts" together.

If you think about it, your roommate was there through all of your first college experiences. The first day of orientation, wishing you luck on the first days of classes, the first night out, etc. That is something that can never be changed. You will always look back and think, "I remember my first day of college with ____."

You were even each other's first real college friend.

You were even each other's first real college friend.

Months before move-in day, you were already planning out what freshman year would be like. Whether you previously knew each other, met on Facebook, or arranged to meet in person before making any decisions, you made your first real college friend during that process.

SEE ALSO: 18 Signs You're A Little Too Comfortable With Your Best Friends

The transition from high school to college is not easy, but somehow you made it out on the other side.

It is no secret that transitioning from high school to college is difficult. No matter how excited you were to get away from home, reality hit at some point. Although some people are better at adjusting than others, at the times when you were not, your roommate was there to listen. You helped each other out, and made it through together.

Late night talks were never more real.

Remember the first week when we stayed up talking until 2:00 a.m. every night? Late night talks will never be more real than they were freshman year. There was so much to plan for, figure out, and hope for. Your roommate talked, listened, laughed, and cried right there with you until one of you stopped responding because sleep took over.

You saw each other at your absolute lowest.

It was difficult being away from home. It hurt watching relationships end and losing touch with your hometown friends. It was stressful trying to get in the swing of college level classes. Despite all of the above, your roommate saw, listened, and strengthened you.

...but you also saw each other during your highest highs.

After seeing each other during the lows, seeing each other during the highs was such a great feeling. Getting involved on campus, making new friends, and succeeding in classes are only a few of the many ways you have watched each other grow.

There was so much time to bond before the stresses of college would later take over.

Freshman year was not "easy," but looking back on it, it was more manageable than you thought at the time. College only gets busier the more the years go on, which means less free time. Freshman year you went to lunch, dinner, the gym, class, events, and everything else possible together. You had the chance to be each other's go-to before it got tough.

No matter what, you always bounced back to being inseparable.

Phases of not talking or seeing each other because of business and stress would come and go. Even though you physically grew apart, you did not grow apart as friends. When one of you was in a funk, as soon as it was over, you bounced right back. You and your freshman roommate were inseparable.

The "remember that one time, freshman year..." stories never end.

Looking back on freshman year together is one of my favorite times. There are so many stories you have made, which at the time seemed so small, that bring the biggest laughs today. You will always have those stories to share together.

SEE ALSO: 15 Things You Say To Your Roommates Before Going Out

The unspoken rule that no matter how far apart you grow, you are always there for each other.

It is sad to look back and realize everything that has changed since your freshman year days. You started college with a clean slate, and all you really had was each other. Even though you went separate ways, there is an unspoken rule that you are still always there for each other.

Your old dorm room is now filled with two freshmen trying to make it through their first year. They will never know all the memories that you made in that room, and how it used to be your home. You can only hope that they will have the relationship you had together to reflect on in the years to come.


Cover Image Credit: Katie Ward

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

I Bought My First 'Big Girl' Purse And, Damn, I Feel Like A Badass

If you see me around with my Kate Spade purse feeling like a badass, mind ya business.

262
views

To say that I am a big believer in the phrase, "treat yo self" is a complete understatement and anyone who knows me knows just how serious I encourage it to everyone.

Over spring break, I decided to take some of my advice and made two big investments.

The first one was my Canon DSLR. But we all knew that one was coming because I had been saving up my paychecks for months since last year and was ready to invest in something that would ultimately help me perfect a skill I had been wanting to learn for a while.

The other investment was a Kate Spade purse that even caught me off guard because I didn't exactly expect myself to want a purse. But you know that feeling of not knowing you needed something until you saw it? Well, that was me and from the moment I saw it, I knew there was no going back. So, I went into the store and dropped the money on the purse and just didn't look back at the impulsive decision I had just made, which was actually going against my New Year's resolution of being smarter with my money.

But you know what, treat yo self.

And if you expected me to feel bad about my purse, surprise! I don't feel bad one bit.

When I tell you I feel good about my purse and about myself with my purse, I am being so freaking honest. Now, I can't even picture myself without my purse. It might sound stupid, but it actually makes every outfit look better and makes me feel like a bad bitch.

Like the Carrie Bradshaw, the "Sex and the City" fashion queen, once said, "Balls are to men what purses are to women. It's just a little bag, but we feel naked in public without it."

So, if you see me around with my Kate Spade purse feeling like a badass, mind ya business.

Related Content

Facebook Comments