From parties to television, the '90s are back with a vengeance and sweeping the millennial generation. Our days of chokers and windbreakers are back upon us, as we begin to embrace the eclectic style of the '90s once more, and fashion is only one part of the craze. Parties with the nineties theme are growing increasingly popular, playing great throwback hits such as "Ignition Remix" by R. Kelly, "Get Low" by the Ying Yang Twins, and "Pony" by Ginuwine. Even aside from R&B, the boy band and girl band culture has found a root in today’s culture.
Gone are the early days of 2000 where everyone seemed to want to go solo, from Beyonce to Justin Timberlake. In 2013 both Justin Timberlake and Beyonce headlined shows and rejoined their previous bands NSYNC and Destiny’s Child for dynamic performances at the Video Music Awards and popular sporting event the Superbowl. Both times the crowds went absolutely wild.
Television shows are also making a comeback, networks such as Teen Nick began bringing back old TV shows such as "Kenan and Kel," "All That," and "The Rugrats" between midnight and 6 a.m. the summer of 2011. Talks of making these shows more permanent and creating an entire channel dedicated to playing shows such as these are now in the works as well. Some shows are even getting rebooted. "Boy Meets World" has gotten a spinoff series in the form of "Girl Meets World," a show following the life of his and Topanga's daughters. "Full House" is coming back as "Fuller House," a Netlfix original show, and talk of a "Fresh Prince Of Bel-Air" reboot has been sweeping the internet as of late.
So what is it? What’s the deal with the '90s? Try as I might I can’t think of any other generation as infatuated with their childhood as we seem to be. Oh sure you hear the typical, “Back in my day!” from your parents or the occasional, “Movies from the eighties were so much better,” but you don’t see organizations and businesses capitalizing on it as much as you do now.
I have a couple of reasons: technology and economy. Millennials have dealt with the most accelerated form of technology advancement to this day. Gone are the days of the PlayStation controller with no joy sticks, in fact, gone are the days of PlayStation controllers in general. Gaming consoles like the Xbox Kinect and Wii have made it so we can play games (almost) without our hands.
Remember when fear would practically choke the life out of you when you accidentally connected to the internet on your flip phone? Your parents were going to be pissed at the phone bill. Phones and internet have practically become one entity now. The speed at which technology has increased has made us all long for the simpler days where we weren’t bombarded with so much information and updates constantly.
The economy is also, essentially, in shambles. Thankfully it isn’t as bad as it was five years ago, but the fact remains that the middle class is shrinking and we millennials are dealing with the backlash. And don’t even get me started on inflation. We graduate from school with a huge amount of debt already and are expected to carve a comfortable niche for ourselves in society.
So yeah, you could say we’re all a bit nostalgic for simpler times. Can you blame us, though?





















