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Why Are Super Bowl Ads So Expensive?

The price tag for a 30-second slot reads $5 million for 2016's big game.

Sydney Benson

Feb 08, 2016

University of Minnesota Twin Cities

866

Every year, the Super Bowl attracts tens of millions of viewers. Although the battle between the nation's top two football teams is one to watch, so are the commercials. Not only are viewers on their toes to see what their favorite brands like Budweiser and Doritos come up with next, brands and advertisers are right there with them as they crane their necks to take in the cost.

This year, a 30-second slot during Super Bowl 50 costs $5 million, according to Fortune. This number is reportedly 11 percent higher than the previous Super Bowl, and is only part of a long-term trend. Between 2005 and 2014, the price of a 30-second Super Bowl ad has increased 75 percent, Fortune states.

In a Business Insider article, CBS Chief Executive Les Moonves predicts that this price could potentially skyrocket to $6 million. *Jaw drop*

Clearly, the price tag on an advertisement less than a minute long has become outrageously expensive and will only continue to increase. So, why are businesses willing to pay this amount? Why are Super Bowl ads so expensive?

Marketers are willing to write the check in order to access the tremendous audience only the Super Bowl can offer. According to Fortune, "Some 114.4 million people on average tuned into the 2015 Super Bowl to watch the Seattle Seahawks play the Patriots, making the game the most-watched broadcast in the history of U.S. television." Keep in mind that this number does not include larger viewing parties, such as at bars, restaurants and private viewing events.

Not only do Super Bowl ads gain an incredible amount of exposure during the game, they remain under the spotlight for weeks to follow. Millions of people re-watch their favorites on YouTube, generating millions of views and hits. Furthermore, people share Super Bowl commercials on social media, exposing those advertisements to an entirely new network of viewership. News outlets and talk shows even take time to discuss certain ads.

For example, Clevver News posted a Budweiser 2014 Super Bowl commercial on YouTube shortly after the 2014 Super Bowl aired that generated over two million views. In addition, over 486 comments trailed the video, creating a discussion around the ad.

Thanks to outlets other than television, like YouTube and Facebook, the game will be forever changed when it comes to Super Bowl advertisements. Marketers aren't just paying for the 30-second slot during the one of the world's most-watched broadcasts, they are paying for the aftermath as well. They are paying for the millions of hits on YouTube. They are paying for the thousands of shares, likes, and comments on Facebook. They are paying for the discussion around their commercial, product and business.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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Why Are Super Bowl Ads So Expensive?

The price tag for a 30-second slot reads $5 million for 2016's big game.

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The Best Lines from the Fab Four

And in the end, the love you take is equal to the love you make

The sun is up, the sky is blue, it's beautiful and so are you

Love is old, love is new, love is all, love is you

There's nowhere you can be that isn't where you're meant to be

Life is very short, and there's no time for fussing and fighting, my friend

He say, "I know you, you know me", One thing I can tell you is you got to be free

Oh please, say to me, You'll let me be your man. And please say to me, You'll let me hold your hand

It was twenty years ago today, Sgt. Pepper taught the band to play. They've been going in and out of style, but they're guaranteed to raise a smile

Living is easy with eyes closed, misunderstanding all you see

Can you hear me? When it rains and shine, it's just a state of mind

Little darling, it's been long cold lonely winter. Little darling, it feels like years since it' s been here. Here comes the sun, Here comes the sun, and I say it's alright

We danced through the night and we held each other tight, and before too long I fell in love with her. Now, I'll never dance with another when I saw her standing there

I love you, I love you, I love you, that's all I want to say

You say you want a revolution. Well you know, we all want to change the world

All the lonely people, where do they all come from. All the lonely people, where do they all belong

Oh, I get by with a little help from my friends

Hey Jude, don't make it bad. Take a sad song and make it better

Yesterday, all my troubles seemed so far away. Now it looks as though they're here to stay. Oh, I believe in yesterday

And when the brokenhearted people, living in the world agree, there will be an answer, let it be.

And anytime you feel the pain, Hey Jude, refrain. Don't carry the world upon your shoulders

I'll give you all I got to give if you say you'll love me too. I may not have a lot to give but what I got I'll give to you. I don't care too much for money. Money can't buy me love

All you need is love, love is all you need

Whisper words of wisdom, let it be

Blackbird singing in the dead of night, Take these broken wings and learn to fly. All your life, You were only waiting for this moment to arise

Though I know I'll never lose affection, for people and things that went before. I know I'll often stop and think about them. In my life, I love you more

Obviously the best superpower.

There have been many lessons learned.

1. The importance of traditions.

2. How to be thankful for family and friends.

3. How to give back.

4. What the word "community" really means.

5. That it isn't about the destination, but the journey.

6. The consequences of making bad choices.

7. To trust people, until you have a reason not to.

8. To be welcoming and accepting of everyone.

9. How to be my own, individual person.

10. How to work for what I want.

11. How to be great at giving directions.

12. How to be humble.

13. To be well-rounded.

14. How to be great at conflict resolution.

15. The beauty of getting outside and exploring.

16. To be prepared for anything.

17. That you don't always have to do it alone.

18. How to be creative.

19. To brush off gossip.

I have never been so thankful to know you.

Dealing with the inevitable realities of college life.

Don't freak out

Email the professor

Attend the first class

Keep attending class

Have a backup plan

Remember that everything works out at the end

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