Eleven-year-old Keaton Jones has taken the internet by storm after his mother uploaded a heartbreaking video to Facebook in which Keaton speaks about being bullied at school.

The tearful pre-teen says he's afraid of going to lunch, and describes the attacks he's received from his classmates. He rhetorically asks why people want to bully others and what they get out of it, and spreads words of support and hope for those affected by bullying, reassuring it is not their fault.

It's hard to watch the video and not feel overcome with sympathy for the young boy. Whether someone has been in his shoes or not, it's easy to feel for him as he lets it all out.

Though the video may bring a tear to one's own eye, there is an underlying feeling of discomfort. It's not the discomfort of knowing someone's pain, it's the circumstances in which we learn about it.

It seems like it's not totally uncommon to come across a Facebook video from a parent showing their child opening up in an emotional way. There are children talking about their problems while their parent records their opening up, eventually uploading it in a public Facebook post for all to see.

I can only imagine how awkward it is to be confessing to your mother that you're being bullied relentlessly, and for her to just pull out her phone and put it in your face as you continue to let it all out.

A child is seeking solace from a trusted adult only to be met with a camera and handfuls of questions to keep them talking. They're expecting private conversations, and whether they know they're being filmed or not, the parents are more concerned with sharing an emotional moment for 15 seconds of fame.

The best way to put the whole thing into prospective is looking at it like this:

You walk up to your parent, hands shaking and heart racing, and you say, "Can I talk to you about something?'

They reply, "Sure, what's up?"

As you open up to them about a something -- be it bullying, mental health, coming out, or any other nerve-racking topic -- you notice them fidget with their phone for a second before propping it up or holding it in an odd way so the back camera is facing the conversation and the people. You only expect hugs, comfort and reassurance, but only met with half-a**ed attempts to vocally ease you.

There is no reason to put social media fame before your child's comfort.

Red carpet invites and celebrity hangouts do not make up for the fact you took advantage of your child's pain to get attention on social media.

It does not matter if it spreads a "message of hope." You have taken what was expect to be a private or one-on-one moment and made it public; sometimes it's even done without the child consenting to it being posted.

Children look to parents for comfort and reassurance at all ages. They trust them.

What does it say about your trustworthiness when personal matters are used for publicity?

Is a Facebook like worth losing your child's trust?