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A Sticky Situation

A rapid hunt for this white substance.

Samantha N Engelmyer

Mar 07, 2017

University at Albany, SUNY

Ocean Swirl Glitter

Think about how much money one spends on fun things for younger kids. New toys for Christmas and birthdays, birthday parties, activities for them and their friends. I can only imagine the feeling when a parent sees their kid hooked on a toy that boosts their creativity, and is hands-on. But what about when people start posting about it on social media? Then it goes viral and stores run out!

That’s right -- Elmers Glue! Slime has gone viral on Instagram and Pinterest in late 2016 and early 2017, and now stores everywhere are out of the childhood staple

Stores can’t keep glue on the shelves because so many kids are making slime…mine included. #5StoresAndCounting #ScienceFairProblems pic.twitter.com/bhgkJXiMlK
— Shari Diaz (@NailahRaqs) February 22, 2017

But not to worry! A.C.More to the rescue for this Twitter mom and her daughter.

Thanks @officialacmoore Tons of glue!! You made my little girl happy and saved her science fair project #slimechronicles #7storeslater pic.twitter.com/wgnlvKN0yO
— Shari Diaz (@NailahRaqs) February 25, 2017

Articles by USA Today and Business Insider told the story with first hand accounts about the glue shortage… the primary source? Their tweets!

USA Today spent more time informing the reader about slime (its uses and an abbreviated description of how to make it), but Business Insider (BI) was PR to the rescue for Elmer’s Glue by sharing positive messages for new products to come to solve the recent glue drought.

@kvengeance29 Sorry for our delay, Kristin. But we may be adding gallon clear glue later this year. Be on the lookout

— Elmer’s (@Elmers) February 16, 2017

Sorry, @NhatPham -the slime trend has led to lots of glue purchases! If local stores are out, we recommend online retailers in the meantime
— Elmer’s (@Elmers) March 2, 2017

Not only did Business Insider spread the good messages from Elmer’s and their parent company, Business Insider also took a look at how the new slime trend has driven demand and sales of slime over the past few months. According to NBC News, one mom confessed she buys over 20 bottles of glue a month for her daughter to make slime.

This slime, or flubber as we called it where I went to school, has been around for years -- a decade and a half that I can account for. What if this new obsession with slime and shortage for Elmer’s Glue is almost one big PR scheme? What if we are a part of a delirious advertisement for Elmer’s Glue?

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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A Sticky Situation

A rapid hunt for this white substance.

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The Best Lines from the Fab Four

And in the end, the love you take is equal to the love you make

The sun is up, the sky is blue, it's beautiful and so are you

Love is old, love is new, love is all, love is you

There's nowhere you can be that isn't where you're meant to be

Life is very short, and there's no time for fussing and fighting, my friend

He say, "I know you, you know me", One thing I can tell you is you got to be free

Oh please, say to me, You'll let me be your man. And please say to me, You'll let me hold your hand

It was twenty years ago today, Sgt. Pepper taught the band to play. They've been going in and out of style, but they're guaranteed to raise a smile

Living is easy with eyes closed, misunderstanding all you see

Can you hear me? When it rains and shine, it's just a state of mind

Little darling, it's been long cold lonely winter. Little darling, it feels like years since it' s been here. Here comes the sun, Here comes the sun, and I say it's alright

We danced through the night and we held each other tight, and before too long I fell in love with her. Now, I'll never dance with another when I saw her standing there

I love you, I love you, I love you, that's all I want to say

You say you want a revolution. Well you know, we all want to change the world

All the lonely people, where do they all come from. All the lonely people, where do they all belong

Oh, I get by with a little help from my friends

Hey Jude, don't make it bad. Take a sad song and make it better

Yesterday, all my troubles seemed so far away. Now it looks as though they're here to stay. Oh, I believe in yesterday

And when the brokenhearted people, living in the world agree, there will be an answer, let it be.

And anytime you feel the pain, Hey Jude, refrain. Don't carry the world upon your shoulders

I'll give you all I got to give if you say you'll love me too. I may not have a lot to give but what I got I'll give to you. I don't care too much for money. Money can't buy me love

All you need is love, love is all you need

Whisper words of wisdom, let it be

Blackbird singing in the dead of night, Take these broken wings and learn to fly. All your life, You were only waiting for this moment to arise

Though I know I'll never lose affection, for people and things that went before. I know I'll often stop and think about them. In my life, I love you more

Obviously the best superpower.

There have been many lessons learned.

1. The importance of traditions.

2. How to be thankful for family and friends.

3. How to give back.

4. What the word "community" really means.

5. That it isn't about the destination, but the journey.

6. The consequences of making bad choices.

7. To trust people, until you have a reason not to.

8. To be welcoming and accepting of everyone.

9. How to be my own, individual person.

10. How to work for what I want.

11. How to be great at giving directions.

12. How to be humble.

13. To be well-rounded.

14. How to be great at conflict resolution.

15. The beauty of getting outside and exploring.

16. To be prepared for anything.

17. That you don't always have to do it alone.

18. How to be creative.

19. To brush off gossip.

I have never been so thankful to know you.

Dealing with the inevitable realities of college life.

Don't freak out

Email the professor

Attend the first class

Keep attending class

Have a backup plan

Remember that everything works out at the end

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