As someone who loves makeup more than most people, you can say I’ve done my fair share of research on many different makeup brands through YouTube and Google. One thing I’ve learned is that many of the major brands we use everyday cause pain to rats, rabbits, monkeys, and many more animals though animal testing labs. There are too many vegan or cruelty-free brands for us to overlook this anymore.

Major brands who currently DO test on animals:

MAC Cosmetics (yes, this hurt me too)


Bobbi Brown




Mary Kay

Estée Lauder

As much as I love and have owned many products by these brands, no makeup is worth having innocent animals ending up paralyzed, blind, in chronic pain, or dead. Because of technological advances, there is no reason to continue to treat these animals so inhumanely. With the large shift in brands no longer testing on animals, there is no reason to support these brands.

Companies like PETA have made efforts to show the world the truth behind animal testing factories. Pictures have circled the internet of animals with their eyes infected, skin burned off, and many other inhumane acts.

Cruelty-Free Brands

100% Pure ($$)

Alima Pure ($$$)

Anastasia Beverly Hills ($$)

Ardell Lashes ($)

Becca ($$)

BH Cosmetics ($)

Bite Beauty ($$)

Cargo ($$)

Charlotte Tilbury ($$$)

Coloured Rain ($)

Colorpop ($)

Cover FX ($$)

Dose of Colors ($$)

ELF ($)

Everyday minerals ($)

Eyeko ($$)

Hard Candy ($)

Hourglass ($$$)

Illamasqua ($$)

IT Cosmetics ($$)

Kat Von D ($$)

Lily Lolo ($)

Makeup Geek ($)

Melt ($$$)

Milani ($)

OCC ($$)

Ofra Cosmetics ($$)

Physicans Formula ($)

Pur Minerals ($$)

Real Techniques ($)

Sonika Kashuk ($)

Sugarpill ($$)

Too Faced ($$)

Wet ‘n’ Wild ($)

Zoeva ($)

With this, I hope more and more people make a move towards purchasing makeup that doesn't affect the quality of an animal's life. I urge you to make a move towards cruelty-free brands because no life is worth a lipstick.