Care.com is a prominent website intended to help the average family through nannies, pet sitters, and even senior care assistants. Its founder and CEO Sheila Lirio Marcelo launched the company in 2007 and within its 10 year life, the company has reached 22 million homes, over 19 countries, with boasts of new job postings every 30 seconds.

However, the company recently released a commercial called "Am I Cute?" which portrays a little girl sitting alone whilst her parents clean the house on a Saturday. She asks the audience "Am I cute? I mean, I think I am?" This first line shows the little girl having doubts about her cuteness and why, you ask?

She doubts her cuteness because her parents are paying attention to cleaning the house rather than playing with her. As the camera pans to an upset-looking pair of parents, the music wah-wahs which persuades the audience to believe that what the parents are doing is wrong. The little girl is obviously upset about this "neglect" and shows the audience a sad puppy face frown.

Then, the narrator's voice comes in telling parents not to spend their Saturdays cleaning because apparently any moment not spent paying 100% attention to the child makes them a bad parent and makes for a very sad child. Instead, go to Care.com, get a housekeeper, and all your familial woes will be solved.

Here's my problem with this commercial. It shames parents like hardcore. As a child from a double-income household, there were definitely times I was left alone while my parents worked, ran errands, or God forbid cleaned. Was I super puppy face sad about it? Not at all. Spending this time alone let me enhance my imagination by playing pretend with my dolls, drawing and coloring, writing too many stories to count, and singing in my room as loud as I wanted because I knew nobody would hear me.

I know my mother would get mom-shamed by other mothers from my kindergarten groups because she worked 60 hours a week and they felt she didn't spend enough time with her daughters. But she worked those long hours so she could provide a good education for my sister and I. Truth be told, yeah there were certainly times where I missed her but what child doesn't miss their mom 24/7? Even in university now, I still miss my mom a ton. But I dealt with it back then positively just as I'm doing so now. Kids are a lot tougher than adults give them credit for, and certainly a lot more innovative too than to just sit at a table and look sad.

Care.com is essentially these catty moms shaming other parents for the fully functional way they parent their child. Adults have responsibilities and kids have imagination--therefore, little Lucy can spend a couple hours playing by herself instead of the already stressed-looking parents dishing out $100 for four hours of a housekeeper.

If you have a housekeeper, nanny, or anyone that helps you out, please note I am not attacking you or your lifestyle choice. If you are a stay-at-home mom or dad or child of one, I am not degrading you in anyway. What I am confronting is the shaming of busy parents just so the 4.11 million dollar CEO can gain exposure for her site and make even more money. There are better ways to advertise your company without bashing a certain type of parent.