No More Mom & Pop Stores… Only Amazon

No More Mom & Pop Stores… Only Amazon

Can Our Laziness Be Efficient ?
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No More Mom & Pop Stores… Only Amazon


Times are changing as many are no longer getting off of their couches to go grocery shopping, but doing so by the tap of their finger. In a way the world is becoming far more lazy, but by being lazy we’ve become more efficient. The old mom and pop stores are going out of business for the newer markets such as my favorite online shopping center, Amazon. Let it not be forgotten that although actual stores may not be as popular as they were in the early 2000’s, it can not be said that they are not benefiting from these changes. For example, Walmart, ever the competitor of Amazon, has taken a few pages out of their book and began selling a more diverse array of items online. Just this Black Friday Walmart CEO’s was and will be for a long time, rolling around in our sale infested money. Soon there will no longer be televised advertising about your local marketing places, but only online shopping centers. Even today this take over is present as there are more commercials consisting with Amazon and, eBay with so many more it’s almost impossible to keep up.
Online marketing is not only a significant influence for big name stores, but for the average joe as well. There is no longer the need to worry about finding an empty space to rent and then going through the process of renting out while having a burdensome landlord. The Dark Ages are over as entrepreneurs have now begun selling their products online through a website they’ve created, especially designed for their business, thus the end of the traditional supermarket. As more entrepreneurs seek to create a business in an efficient way they cutback the amazing of TV advertising needed as it can now be done with a simple click of a finger on social media.
Although digital marketing, may seem as the new way of business, it takes away from the traditionalist values of doing one’s own shopping. Within the elderly community, online shopping may seem risky and not worthwhile as they’ve been traveling to their local deli for years and knows the managers and workers. This familiar community is lost with online marketing as packages are delivered at the door compared to having a friendly face greet you in store. In a way there will always be a need for television advertising as the elderly are often cautious with social media since it is relatively easy for a person behind a screen to state one thing when in truth it’s a different ball game. However, as we get older, our mobility decreases making it harder to do everyday task. Thus, by shopping online the elderly no longer has to contemplate the struggle of going outside, instead they just wait for their packages to arrive at home with little hassle, especially since there is one day delivery. For example, Amazon now sell’s food products from chocolate to protein shakes that have one day delivery and a subscription so your items would come on a timely fashion. In addition, let it not be forgotten that with new innovations such as the VR systems, people are now questioning the use of a television since with VR’s owners are able to connect there phones and have everything from news to streaming movies right in front of them. Compared to the cost of a TV and a traditional cable company, a VR system is far cheaper. For example, my own parents are debating whether or not there should be a discontinuation of our cable company because of our FireStick.
Digital marketing is a great opportunity for up and coming entrepreneurs as they are able to better strategize against competition, have more opportunities through media, and take action for the future of online marketing. For example, consumers no longer take flyer advertisement for its word, but research the company for various aspects from ratings to shipping accessibility. This is extremely present within the Amazon community as businesses with less ratings have reported less sales since there are few willing to test their items without the feedback of others. Without taking the necessary changes to adapt to this evolving market, many will be left behind as a dying breed. With 3 billion people having access to the internet, business owners won’t necessarily have everyone as a consumer but are taking the risk of not having at least a million of those potential consumers as their loyal consumer. With these new ideas TV companies and cable business have a lot of change heading in the future as the people no longer sit at home and watch late movies, but take it with them with a portable VR or FireStick.


P.S. this was supposed to be a scholarship essay, alas it was too late to send it. So here it is on The Odyssey Online.





Cover Image Credit: Amazon

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Socialism Doesn't Work, Even In Theory

Socialism is often looked at a Utopian system that benefits all, but this is not the truth.

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A phrase uttered often in political discussions is "Socialism works well in theory". Supporters and opponents alike will claim this to be true. However, this is completely false. Socialism is a system in which the people who do well are robbed and are forced to give up sums of money for "the greater good". It robs the people of the fruits of their own labor. The far left would like people to believe that with more extensive taxes and a complete switch in direction to socialism from capitalism is a wonderful idea.

Bernie Sanders and Alexandria Ocasio-Cortez claim that a surrendering of rights and giving the government more power will provide more economic security. What a socialism does is it takes away incentives to innovate and succeed. Multiple real life cases have proved this such as the crises in Cuba, Nicaragua, and more recently Venezuela. Venezuela had tremendous wealth that was squandered and stolen from the people who work hard and do well. China and Russia have funneled billions of dollars into the failing Venezuelan economy and still it is one of the worst in the world.

The proponents of socialism will cite the Nordic Countries as tales of success in the world of socialism. However, these economies are ranked among the best for economic freedom and the welfare states are built upon the power of open market capitalism. Even more ludicrous is the term Democratic Socialism. The term relies on the idea that democratic is just. Democratic does not always mean just. The platform in North Korea is democratic, but as many of you know, the elections are single candidate with Kim Jung Un as the only candidate.

Famous politicians such as Sanders and Ocasio-Cortez tout that they will do socialism correctly and other systems have been corrupted. If a system is so easily defiled in real life circumstances, then how is it a good economic policy? Under conservative presidents, the United States has seen more economic growth than under liberal presidents and that is not a coincidence. The United States has become the world's sole superpower under the guidance and freedom of capitalism.

So I finally say: no, socialism does not work well in theory.

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If You Have Entrepreneur Friends, Read This

Being my friend doesn't negate the time and effort I pour into my craft.

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Whether you are a high school or college student, in the workplace, or a stay-at-home parent, I'm sure you know or know of someone who is an entrepreneur. Entrepreneurs make the world a better place. Their creativity often mingled with a desire to improve people's lives makes them a valuable asset to our communities. There is an extremely wide variety of areas for people to start their own business. Maybe you know someone who owns an Etsy shop and sells handmade baby accessories. Maybe you know someone who is a personal trainer. Maybe you know someone who bakes homemade goods and aspires to own their on bakery someday. Maybe you know an artist. While we appreciate our entrepreneur friends and acquaintances, I'm afraid most people aren't supporting them in the ways that matter most.

I would consider myself an entrepreneur. In addition to being a college student and working a regular part-time job, I am a photographer and loctician (someone who does dreadlocks). I even started up a clothing brand last year, but sold it this past summer. I love what I do. My friends do too, and are willing to support me, as long as it's for free or at a severely discounted price. PSA: this isn't support at all! I get it, you're a broke college student, but hey, me too! Being my friend doesn't negate the time and effort I pour into my craft. It doesn't erase the hours I spend editing a photoshoot I only got paid $30 to do. Knowing my boyfriend doesn't mean I can or should do your hair for next to nothing.

If you truly support your friends and their hustles, you will be willing to pay full price, maybe even extra for their products or services. Not only will they be extremely grateful, but it will also take the awkwardness out of the situation for you. I imagine it might get awkward asking for free things from your friend or that girl in class you know does photography.

Most of us entrepreneurs love what we do, so money isn't everything. Like I mentioned above, it is important, but it's not the end-all. I know as a photographer, I appreciate other types of support as well, such as word-of-mouth references, social media shoutouts, or even just tagging me in a picture I took. These are things that are totally free to give, at no loss to you but incredible gain to me. In the past, I used to do free shoots if the model I was shooting was popular on campus or had a decent Instagram following. I stopped this tactic of gaining exposure after a less-than-satisfactory experience. The model, we'll call him "Chad", was someone I'd shot a few times prior. He recently had a birthday and for some reason thought that meant he deserves a free photoshoot from me. Chad isn't really someone I talk to or am good friends with, but I was like, "Whatever" and told him I'd shoot him anyways. Anyways, after the shoot I spent tons of time editing the photos and actually edited them two completely different ways. I have my normal style, but he also wanted the pictures to match his Instagram theme. So, I did both. I put them up on my website under his personal sub domain. And what did I get in return? "Thanks." That's all, just "Thanks." I can't remember, I may have gotten tagged in his Instagram post, but it was nowhere near the gratitude I expected, especially for all the work I put in. Unfortunately, this situation is all to common for entrepreneurs.

All this to say, your entrepreneur friends would love your support. Supporting your friends means being an true customer and showing sincere appreciation for their work, not just looking for freebies.

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