Nintendo Switch Hits A New Milestone

Nintendo Switch Hits A New Milestone

Switch sales reach five million units
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The most recent fiscal reports for Nintendo are officially out and they paint an impressive picture to say the very least. The classic Japanese video gaming company’s latest console, the mobile-hybrid Nintendo Switch, has reached around 4.7 million units in sales since its March 2017 release. Nintendo sold almost 3 million units in the first month alone and projects around 10 million sales for the first year of the system’s life. The company’s 10 million unit projection is actually below what most industry analysts expect, that being a year end figure of about 13 million units.

The Switch, which is Nintendo’s seventh major home console, is expected to overtake the entire lifetime sales of its preceding console, the Wii U, before the year ends. The Wii U, which was a commercial failure for Nintendo, only sold around 13.5 million units overall. Many consumers and industry analysts blame this failure on poor marketing and a clunky execution of the console’s core ideas and mechanics. Though many critics agree that there are quite a few high-quality releases on the system, even that was not enough to keep the Wii U afloat.

Thanks to the Switch’s strong start in the market the company has seen a large spike in revenue since launch. While Nintendo suffered losses in Quarter 1 a year ago, this year they have more than doubled their revenue in that quarter.

So what changed from the Wii U’s lost profits to the Switch’s major early successes? From better console sales to stronger game sales overall already a lot of it has to do with Nintendo’s new approach.

First of all their marketing since the Wii U has greatly improved. Most Switch commercials focus on the games first, but also very clearly and concisely showcase how the console is used and what it is capable of. No more name confusion between the Wii and the Wii U, and no more muddled messages about a console with a “kind of” tablet controller. It also lies in the execution of the technology itself. The Switch feels clean, compact, and versatile. Its design evokes a strange mixture of Nintendo’s trademark creativity and the modern tech market’s sleeker aesthetic. The amount of features and design ideas packed into this one device is by no means something to ignore.

One major factor with this vast improvement lies with the games themselves. Nintendo not only launched the Switch with the critically acclaimed “Legend of Zelda: Breath of the Wild,” but continued to release high quality, first party games with small gaps between each release, but close enough to feel consistent. From reimagined Wii U successes like “Mario Kart 8 Deluxe” to their brand new IP “Arms,” the Big N has kept the Switch steadily supplied with a library of games that feel varied and interesting. Each major Switch game has reviewed positively and sold extremely well, allowing their software and hardware to compliment one another.

With a turnaround in the market as effective and interesting as this, it only proves that it is never a good idea to underestimate this gaming giant.

Cover Image Credit: BagoGames on Flickr

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Does Technology Make Us More Alone?

Technology -- we all love it and we all use it, but how is it affecting us?
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In this day and age, it is near impossible to do anything without the use of technology. You can pay your bills, manage your bank accounts and even chat with a customer service representative all with the use of your smartphone.

Is the use of technology starting to take away from our person-to-person interaction? Think about how often you grab your smartphone or tablet and text your friends instead of picking up the phone to call them or, better yet, making plans to hang out in person.

Technology is supposed to make us feel more connected by allowing us to stay in touch with our friends by using social media sites such as Facebook or Twitter and of course, texting. But are our smartphones getting in the way of socializing? Does technology make us feel more alone?

There is a term that is commonly used, "FOMO" –– short for "fear of missing out." Yes, this is a real thing. If for some crazy reason you don't check your Twitter or Facebook news feed every 10 minutes are you really missing out?

The fact that we have become so dependent on knowing exactly what is going on in other people's lives is sad. We should be focusing on our own lives and our own interactions and relationships with people.

Technology is making us more alone because instead of interacting with our friends in person, we are dependent on using our phones or tablets. We start to compare ourselves and our lives to others because of how many likes we get on our Instagram photos.

We are forgetting how to use our basic communication skills because we aren't interacting with each other, anymore. We are too busy with our noses in our phones. Young kids are dependent on a tablet to keep them entertained rather than playing with toys. That is not how I want my children to grow up.

As a society, we will start to become very lonely people if we don't start making changes. We are ruining personal relationships because of the addiction to our smartphones and checking our social media sites every five minutes.

It's time for us to own our mistakes and start to change. Next time you reach for your phone, stop yourself. When you are with your friends, ignore your phone and enjoy the company of your loved ones around you.

Technology is a great thing, but it is also going to be the thing that tears us apart as a society if we don't make changes on how dependent we are on it.

Cover Image Credit: NewsOK

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4 Substitutes For Social Media

From an existential crisis at the eye doctor.

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Perhaps the most perplexing question I have ever received has been from my eye doctor. I go for a checkup every summer, and I get asked this same question every time, but for some reason, it always ignites an existential crisis in my soul. "How many hours do you spend on your phone?" Yikes. The first couple times, I tended to underestimate my addiction to my screen, "Maybe two hours," I would reply. This answer was always met with a scornful stare that dug deep into the brain. After a few years of back and forth, we settled on six hours, but part of me believes, in fact, knows, that I am once again underestimating myself. So how many hours do I truly spend on my phone? I am not one hundred percent sure. I know that there is a feature in the settings of my iPhone that can tell me, but there is no way I am ever checking that.

Why am I so scared of finding out the real number? Well, because it will simply confirm what I already know about myself: I spend way too much time on my phone, and I know I am not the only one. Besides the fact that my generation's eyesight will probably be shot by forty, we are locked into a virtual life and missing the one that is flying right before our eyes. We are all constantly trying to live the best lives, but is it for our own benefit or for the benefit of our social image? Graciously, I say that fifty percent of my efforts are heard towards the latter. So in this season of my life or extreme self-evaluation and in an effort to rewire my brain before I'm set in my ways when my brain stops developing, I am offering up substitutes to social media for my own benefit and for the benefit of my generational counterparts.

1. Instagram? Go on a walk instead

https://goodstock.photos/people-walking-by-street/

We love posting pictures of pretty things, but do we actually enjoy the pretty things? I mean, I rarely look at my 107 pictures of the Eiffel Tower. So maybe if we could substitute taking and posting pictures for Instagram, we would see so much more than our limited screen has to offer. There is life in nature and in cities. Breathing life. Not digital life.

2. Twitter? Why not hang out with your friends?

https://pixabay.com/en/fashion-young-people-teens-1219507/

I love a good laugh just as much the next guy, so Twitter is my go to for giggles. But how often do I actually laugh out loud to tweets in my bed? Okay, sometimes, I will admit it. But I have found that sharing tweets with my friends gives me the most joy, so why not, I don't know, share thoughts with my friends? Conversation. If you think your friends are funny online, boy oh boy you'll be surprised to see just how funny they can be in real life.

3. Facebook? Dear God, anything else. How about a book?

https://stocksnap.io/photo/H0VXBZUZP3

Ah, Facebook. I love reading posts that share every part of someone's daily life. You did laundry today? Awesome, Mom! A book, though, a book shares all the essential parts of a story. It's exciting. Riveting. I think we can all agree that we lose brain cells spending time of Facebook, but has anyone ever got dumber from reading? I think not.

4. Snapchat? Stare at your friends. It's awesome, trust me.

https://pixabay.com/en/boy-children-guys-human-watch-1105891/

Okay, this one is a joke. But seriously. There are a million things you can do other than sending pictures of your face back and forth with your friends (or you feet if you're having a fight). Bake a cake. Do some work. Discover your passion. Build real relationships. Half of the people I Snapchat, I don't even to.

TNow I'm not damning social media to Hell. It can be a fun thing, and it is engrained in our generation; it is not going away any time soon. My suggestions seem simplistic and silly, but are we actually prioritizing these things over social media? Probably not. But maybe we can learn to take a step back. Maybe we can learn to live our lives rather than living through our favorite vlogger. Maybe we can be able to face our eye doctors with honesty. Maybe we can gain back some of that wondrous gaze in our eyes that we had before they became blinded by the light of our smartphones.

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