Nintendo Switch Hits A New Milestone

Nintendo Switch Hits A New Milestone

Switch sales reach five million units
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The most recent fiscal reports for Nintendo are officially out and they paint an impressive picture to say the very least. The classic Japanese video gaming company’s latest console, the mobile-hybrid Nintendo Switch, has reached around 4.7 million units in sales since its March 2017 release. Nintendo sold almost 3 million units in the first month alone and projects around 10 million sales for the first year of the system’s life. The company’s 10 million unit projection is actually below what most industry analysts expect, that being a year end figure of about 13 million units.

The Switch, which is Nintendo’s seventh major home console, is expected to overtake the entire lifetime sales of its preceding console, the Wii U, before the year ends. The Wii U, which was a commercial failure for Nintendo, only sold around 13.5 million units overall. Many consumers and industry analysts blame this failure on poor marketing and a clunky execution of the console’s core ideas and mechanics. Though many critics agree that there are quite a few high-quality releases on the system, even that was not enough to keep the Wii U afloat.

Thanks to the Switch’s strong start in the market the company has seen a large spike in revenue since launch. While Nintendo suffered losses in Quarter 1 a year ago, this year they have more than doubled their revenue in that quarter.

So what changed from the Wii U’s lost profits to the Switch’s major early successes? From better console sales to stronger game sales overall already a lot of it has to do with Nintendo’s new approach.

First of all their marketing since the Wii U has greatly improved. Most Switch commercials focus on the games first, but also very clearly and concisely showcase how the console is used and what it is capable of. No more name confusion between the Wii and the Wii U, and no more muddled messages about a console with a “kind of” tablet controller. It also lies in the execution of the technology itself. The Switch feels clean, compact, and versatile. Its design evokes a strange mixture of Nintendo’s trademark creativity and the modern tech market’s sleeker aesthetic. The amount of features and design ideas packed into this one device is by no means something to ignore.

One major factor with this vast improvement lies with the games themselves. Nintendo not only launched the Switch with the critically acclaimed “Legend of Zelda: Breath of the Wild,” but continued to release high quality, first party games with small gaps between each release, but close enough to feel consistent. From reimagined Wii U successes like “Mario Kart 8 Deluxe” to their brand new IP “Arms,” the Big N has kept the Switch steadily supplied with a library of games that feel varied and interesting. Each major Switch game has reviewed positively and sold extremely well, allowing their software and hardware to compliment one another.

With a turnaround in the market as effective and interesting as this, it only proves that it is never a good idea to underestimate this gaming giant.

Cover Image Credit: BagoGames on Flickr

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21 BuzzFeed Quizzes To Take When You're Trying To Procrastinate

Why study when you could be on BuzzFeed?
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According to my previous article, 12 Things That Are Only Acceptable In College, spending 2.5 hours taking BuzzFeed quizzes is completely acceptable if you're in college. With it being that time of the semester when the list of things to do is never ending, sometimes it's easier to just ignore your problems and spend your studying time procrastinating. If this sounds like something you need to do, here's the ultimate list of quizzes to waste your time on.

1. Reply To Your Crush's Texts And We'll Reveal Your Future

Wondering what you're going to do with your life since you're probably going to fail that exam that you have tomorrow? After all, you are taking BuzzFeed quizzes right now instead of studying. This quiz will answer that question for you.

2. Which "Gossip Girl" Character Are You Based On These Random Questions?

This one's a classic that you just can't possibly skip.

3. Build A School Uniform And We'll Guess Who You Were In High School

If you're like me, you always secretly wished you had a uniform in high school so that you didn't have to pick out an outfit every morning. Now you can live out that dream and find out what it says about you.

4. We Can Guess Your Age After You Build Your Own Dream Home

If I got 70's, does that mean I have timeless taste or terrible taste?

5. Pretend To Go Shopping And We’ll Figure Out If You’re More Ann Taylor Or Ann Taylor: Loft

Ladies, this is an important one.

6. Plan Your Day And Find Out Which "Grey's Anatomy" Girl You Are

Maybe if whatever you're doing right now isn't working out, you could become a doctor...

7. Create A Makeup Look And We'll Tell You Which Hogwarts House You Truly Belong In

Or you could become a wizard.

8. Pick An Outfit And We Will Tell You What You Do For A Living

And if neither of those work out, this quiz will tell you exactly what you should do.

9. Spend All Your Money At This Drug Store And We'll Tell You What You Should Be Doing With Your Life

And in case you didn't like either of the previous suggestions, you can see if this one is any better.

10. Build A Dream Castle And We'll Tell You What Type Of Unicorn You Are

Since unicorn everything seems to be the rage right now, you'd better keep up.

11. This Reverse Word Association Test Will Uncover Your Personality Type

This one's for those of you who don't have the patience to get through the Myers-Briggs test.

12. Design Your Future Backyard And We'll Reveal How Many Kids You'll Have

If you're going to have more than 2 you better get back to work so you can support them.

13. Pick An Outfit From Patagonia And We'll Tell You How Long You'd Survive In The Wild

Find out if running away to the wild is really a better option than struggling through that 10 page paper that's due at 8 am tomorrow.

14. Which Character From "The Office" Are You At YOUR Job?

Let's hope you don't get Kevin.

15. Which Meryl Streep Character Is Actually Most Like You?

Are you as mean as Miranda Priestly?

16. Take This Picture Test And We'll Tell You Your Best And Worst Qualities

No need to prepare for your next interview, just give them these answers.

17. What Kind of Bathroom Guest Are You

Are you actually a terrible guest?

18. What % Gross Are You Actually?

Or maybe you're just gross in general.

19. Your Food Preferences Will Reveal Which TV Character You Are

Are you more Blair Waldorf or Michelle Tanner?

20. What Grade Are You Getting In Life?

Are you literally failing at life right now?

21. What Type Of Emoji Are You?

Instead of a signature scent, you can have a signature emoji!

And if these didn't take you long enough, you can always check out BuzzFeed for more.

P.S. Good luck studying for that exam. Maybe you can find a quiz that tells you how to ace it.

Cover Image Credit: Julia Waterbury

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Trouble In The Gaming Industry

The way consumers interact with games has changed dramatically over the years.

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Video games have officially become a part of popular culture. Whether one points to the viral sensation of Fortnite, or the success of various consoles and mobile games, it is clear that gaming has become a part of our everyday culture. Video games have been around for quite some time now and always enjoyed some level of popularity among the youth. However, today's levels of gaming have reached unprecedented levels. Approximately 64% of American households hold someone that plays video games once a day. Furthermore, Fortnite boasts a registered playerbase of over 200 million players, and continues to climb everyday.

As the industry grows larger however, it is beginning to shift and change from what it once dealt in. I grew up with classics ranging from Mario Kart to the Jedi Knight Series. Many of the games I used to play were created with an unprecedented level of soul and creativity. The industry grew to treat games like an art for a while. That has begun to change in recent years as major companies like EA have turned into massive money-making machines. First of all, many of the games I grew up with were not lacking in content. I could have played Star Wars Battlefront I and II (the original early 2000s versions) for hours on end, and there was NO DLC. Today, it is rare that you see a AAA game release that does not include a season pass or DLC. Why relase a game and force the customer to pay extra when there is more to be added on? Second of all, loot crates and other forms of in-game gambling plague the market. Of course, EA, Activision, and other major companies have been a part of this disturbing trend. It has caught enough media attention now that some governments are even considering regulating video game loot crates.

However, the most disturbing trend of all is mobile gaming. Mobile gaming has sucked in the young rich children of America. These are cheap, simple, and uninspired games meant to rake in money. Essentially, these games will benefit from in-app purchases through what they call "whales." These "whales" are typically young, rich, gamers who have the money to make large purchases. These customers provide the bulk of the influx of money leaving other gamers with little to no content to enjoy, or the inability to play against pay-to-win gamers. This is causing greater harm to the industry as a whole because it is making companies lazy. Rather than spend millions on a AAA game, companies are making apps that bait the customers into buying in-game currencies or extra lives. The days where games had soul and inspiration are dying out. A clear example of this was the Battlefront I and II reboot by EA which was boring and copied major shooters which had already been made.

Unfortunately, it would appear as though the gaming industry has turned into something dreadful. My hope is that enough people will grow bored with these dull cookie-cutter games that keep on coming out, but the unfortunate truth is that they're made to rake in the big-bucks no matter how boring.

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