Nintendo Switch Hits A New Milestone

Nintendo Switch Hits A New Milestone

Switch sales reach five million units
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The most recent fiscal reports for Nintendo are officially out and they paint an impressive picture to say the very least. The classic Japanese video gaming company’s latest console, the mobile-hybrid Nintendo Switch, has reached around 4.7 million units in sales since its March 2017 release. Nintendo sold almost 3 million units in the first month alone and projects around 10 million sales for the first year of the system’s life. The company’s 10 million unit projection is actually below what most industry analysts expect, that being a year end figure of about 13 million units.

The Switch, which is Nintendo’s seventh major home console, is expected to overtake the entire lifetime sales of its preceding console, the Wii U, before the year ends. The Wii U, which was a commercial failure for Nintendo, only sold around 13.5 million units overall. Many consumers and industry analysts blame this failure on poor marketing and a clunky execution of the console’s core ideas and mechanics. Though many critics agree that there are quite a few high-quality releases on the system, even that was not enough to keep the Wii U afloat.

Thanks to the Switch’s strong start in the market the company has seen a large spike in revenue since launch. While Nintendo suffered losses in Quarter 1 a year ago, this year they have more than doubled their revenue in that quarter.

So what changed from the Wii U’s lost profits to the Switch’s major early successes? From better console sales to stronger game sales overall already a lot of it has to do with Nintendo’s new approach.

First of all their marketing since the Wii U has greatly improved. Most Switch commercials focus on the games first, but also very clearly and concisely showcase how the console is used and what it is capable of. No more name confusion between the Wii and the Wii U, and no more muddled messages about a console with a “kind of” tablet controller. It also lies in the execution of the technology itself. The Switch feels clean, compact, and versatile. Its design evokes a strange mixture of Nintendo’s trademark creativity and the modern tech market’s sleeker aesthetic. The amount of features and design ideas packed into this one device is by no means something to ignore.

One major factor with this vast improvement lies with the games themselves. Nintendo not only launched the Switch with the critically acclaimed “Legend of Zelda: Breath of the Wild,” but continued to release high quality, first party games with small gaps between each release, but close enough to feel consistent. From reimagined Wii U successes like “Mario Kart 8 Deluxe” to their brand new IP “Arms,” the Big N has kept the Switch steadily supplied with a library of games that feel varied and interesting. Each major Switch game has reviewed positively and sold extremely well, allowing their software and hardware to compliment one another.

With a turnaround in the market as effective and interesting as this, it only proves that it is never a good idea to underestimate this gaming giant.

Cover Image Credit: BagoGames on Flickr

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5 Perks Of Having A Long-Distance Best Friend

The best kind of long-distance relationship.
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Sometimes, people get annoyed when girls refer to multiple people as their "best friend," but they don't understand. We have different types of best friends. There's the going out together best friend, the see each other everyday best friend and the constant, low maintenance best friend.

While I'm lucky enough to have two out of the three at the same school as me, my "low maintenance" best friend goes to college six hours from Baton Rouge.

This type of friend is special because no matter how long you go without talking or seeing each other, you're always insanely close. Even though I miss her daily, having a long-distance best friend has its perks. Here are just a few of them...

1. Getting to see each other is a special event.

Sometimes when you see someone all the time, you take that person and their friendship for granted. When you don't get to see one of your favorite people very often, the times when you're together are truly appreciated.

2. You always have someone to give unbiased advice.

This person knows you best, but they probably don't know the people you're telling them about, so they can give you better advice than anyone else.

3. You always have someone to text and FaceTime.

While there may be hundreds of miles between you, they're also just a phone call away. You know they'll always be there for you even when they can't physically be there.

4. You can plan fun trips to visit each other.

When you can visit each other, you get to meet the people you've heard so much about and experience all the places they love. You get to have your own college experience and, sometimes, theirs, too.

5. You know they will always be a part of your life.

If you can survive going to school in different states, you've both proven that your friendship will last forever. You both care enough to make time for the other in the midst of exams, social events, and homework.

The long-distance best friend is a forever friend. While I wish I could see mine more, I wouldn't trade her for anything.

Cover Image Credit: Just For Laughs-Chicago

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New Technology Has Forever Changed The Way We Live Life And It's Mostly A Good Thing

The convenience and knowledge that our technology provides literally at our fingertips is unparalleled in history.

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It's no question that social media has impacted our culture tremendously and shifted the way we live our lives. We are living through one of the greatest technological revolutions in history and communication hasn't been changed this drastically since the invention of the printing press. We spend every day connected through texting, email, Facetime, social media and the internet. Technology provides enough convenience that we could hypothetically never leave our homes. Entertainment is available for streaming, food can be ordered to our doors using simple apps and everything from clothing to furniture can be shipped to our houses in under a week.

Is this constant tuning in and continuous connection good, is it bad, or is it simply a massive shift we need to adjust to? I'm not sure that there is one answer.

In our culture, smartphones are almost a necessity in order to optimize success. Jobs require constant emailing, classes are shifting to online, social media is one of the most major marketing tools you can employ and people expect you to always respond ASAP.

Before smartphones relationships were conducted in person, through letters, and over an occasional phone call. Now, with the invention of the text message the expectations of relationships have changed. People expect their significant other to always be there, ready to text back at almost any hour of the day. Friends who don't reply to text messages are labeled as self-absorbed and rude. Not receiving something as simple as a like on Instagram has major connotations for the way someone feels about you.

A lot of this connectedness is good. Positive social interaction leads to a happier life and feeling closely connected to your friends, family, and partners can be a really good thing. You don't really have to ever be alone and if you need something, someone is always there. The internet is an incredible database that anyone with wifi or cellular connection can access.

Educational materials can be found online and the information is not only kept in books that may be inaccessible to some people due to the sophistication of language or lack of copies. YouTube has millions of videos breaking down the most complex topics in the simplest ways. Technology allows us to listen to music all the time and have the ability to watch more movies than ever before. Our apps keep us updated on news, as long as we have the sense to fact check and avoid believing click bate.

As with everything, technology also has its pitfalls. The ability to be anonymous online makes users of technology bold, enabling them to say things they would never say to someone face. Constantly communicating over a screen can hinder our abilities to communicate in person. Being a bully online is easy, and suicide rates have gone up thirty-three percent since 1999, a time block that aligns suspiciously with the rise of new technology. People's perfectly curated social media pages inaccurately represent the complexity of their lives and seem picture perfect to struggling viewers.

Negative thoughts about one's own life can be worsened when constantly exposed to visuals that seem to suggest everyone else has it all figured out. The internet can feel deceptively safe, like a void where you can say anything with no consequences and still feel like people are listening to you. People my age tend to use their fake Instagrams, "finstas" as diaries. They spill their feelings to their followers and post photos and videos that could have negative effects on their future.

It's also questionable whether it's good to always be connected, to never have time alone, unplugged, away from the cyber world. Some people even want to call our obsession with smartphones an addiction. While I see and acknowledge the negative effects of our revolutionary technological world, I also can't dismiss the benefits. The convenience and knowledge that our technology provides literally at our fingertips is unparalleled in history.

It is changing, but change isn't always bad.

I think that we haven't had the chance to adjust to how fast we've created so many new things. In order to minimize the negatives aspects of technology, our society is going to have to undergo a massive change that reframes the way we view life, what we teach students, how we act from day to day and how we interact with one another.

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