Recently Pandora, a popular music app, released an unconventional television ad using a new slogan The Next Song Matters. Usually I’m really impatient and with the remarkable invention of DVR can skip right through the many commercials that interfere with my television watching, however, you apparently can’t skip through live TV yet, but give it a couple years. Regardless, I saw the new Pandora ad for the first time and was honestly kind of taken aback.
The commercial consists of a variety of interviews of ordinary people explaining what music means to them, how music makes them feel, and then ends with the slogan The Next Song Matters. I know it’s sounds slightly cliché, but this ad basically left me at a loss for words. I was/still am in awe of how well they were able to capture the essence of how powerful music is.
In my honest opinion, music is one of the most powerful things out there… A song can bring you to tears, can make your heart race, and can make you feel. It can be that one song that makes you drive irrationally in circles while screaming your heart out. It can be that one song that makes you feel yourself before the club. It can be that one song that’s just so silly and ignorant that you can’t help but laugh.
There’s a reason certain songs remind you of something that’s happened in your past. The power of music and our ability as human beings to relate to it on a variety of emotional levels is something so incredibly beautiful and something we should not take for granted.
It’s honestly kind of crazy to me how much of an impact music has had on me. I can scroll through different playlists of mine and be like yep, that was a breakup, that was my hood-rat phase, and oh yeah, that’s when I was really into Ke$ha. It’sn remarkable how one song can remind you of a time, a moment, or a person. Sometimes music is the closest we’ll ever be to that moment again, and that’s really powerful.
There’s a reason music is used in every culture around the world and why it’s been passed down from generation to generation. Music allows us to feel things, reminds us of things, brings us together, and has an impact on our emotions so profound that it can sometimes leave us in tears, sometimes give us the chills, and sometimes leave us absolutely speechless.
The Next Song Matters. All songs matter.
Pandora came up with an ad and a slogan that reminded me of how beautiful and how powerful music is.
How much I enjoy driving around aimlessly in the car jamming out.
How much I love those songs that can automatically bring me to tears.
How beautiful that one line can be that reminds me of a time in my life.
How humbling it is to automatically think of a person when I hear a song.
How powerful music is and how impactful that one song is.
Music is astonishing and beautiful, it’s powerful, it’s unique, it allows you to feel things so vividly, so personally.
Music is a wild, crazy, beautiful and amazing thing.
Music has had and will always have a significant impact on my life, and that really, really matters to me.
