Not too long ago, the talk of the makeup world was James Charles. James Charles, a high school senior from New York, was the first male Covergirl. It shook the entire beauty community. Makeup has become more and more popular amongst men. Now, there is a new male beauty guru for another makeup company-- Manny Gutierrez. He is now the face and ambassador for the new Maybelline Big Shot mascara.

Manny, also know as "Manny Mua", is best-known from YouTube. He has a huge following of over TWO MILLION subscribers. He does makeup tutorials on different looks, collaborates with many other well-known YouTubers and is a beauty vlogger (video blogger). Making Gutierrez the face of Maybelline's new line is yet another ground-breaking move by a major company to further diversify the makeup community.

I think that men wearing makeup is a huge step-up in society. Not long ago, it was not socially acceptable for men and boys to be wearing makeup. Still, not everyone agrees with it. Makeup is art; it is a form of self-expression and I believe that everyone should be entitled to express themselves in whatever way they'd like, whether it be through beauty or fashion or any other aspect of life. It is guys like Gutierrez who are making a difference in society and showing other young men and women that it is okay to wear makeup. It is okay to be you and flaunt it even if not everyone agrees. My only hope is that more makeup companies get on board with this and sign men to be the face of their makeup lines. I'm all about girl power, but it's okay to change things up and be different. Life would be boring if we all were the same.

I've been following Gutierrez on social media for a while now. I have even tried out some of his looks and I must say, he can rock them ten times better. Not only is he beautiful, but his personality is one of a kind. He's funny, influential, and must be doing something right to have such a huge online following. He makes it very clear at the beginning of his videos that if you don't like him or his content, then don't watch him. There will always be hate on the internet, but Manny makes sure that everyone knows that he doesn't stand for it and even if you leave a dislike the video or leave a hate comment, he frankly doesn't care. Kudos to Maybelline for picking such an awesome male for the face of their new makeup product. They couldn't have picked a better candidate.

Check out his campaign for Maybelline here!