The cruelty-free UK-based brand, Lush, announced on Twitter that for the next two weeks they're bringing the issue of discrimination against transgender individuals into the spotlight of their North American stores.

They have stripped their storefront windows of their usual displays and replaced them with the products from their "Trans Rights Are Human Rights" collection along with quotes from their transgender and non-binary employees relating to their identities and community pride.

Within this collection, Lush offers two products: a bath melt and a Charity Pot.

"Inner Truth" is a pink and blue heart shaped bath melt in which the product's colors were inspired by the transgender flag.

The Charity Pot body lotion has been a staple product of the brand as the proceeds always go "to small grassroots organizations."

100% of the sales from these two products go directly to organizations who are fighting for transgender rights such as the National Center for Transgender Equality. In addition to these two body products, Lush offers small booklets to their in-store customers which detail "how to be a trans ally."

From the collection's name, Lush has been spreading the hashtag, #TransRightsAreHumanRights, throughout their numerous social media pages. They've been focusing on sharing the personal stories of their transgender and non-binary employees on social media as well as offering statistics on their website relating to the various daily struggles that these individuals face.

If there isn't a Lush near you and you still want to help the cause, you can order these products online and learn more about the movement here!