There is a new invention sweeping the nation called the Squatty Potty. The Squatty Potty is a stool that is designed to help your bowel movement go more smoothly by putting your legs at an angle. According to makers of the Squatty Potty, the squat position is more effective for humans to defecate, thus the reasons they designed the stool. I first heard of the Squatty Potty while watching the talk show Dr. Oz a few years ago, however, more recently their marketing team has released a hilarious and honest ad that I cannot stop watching. Their marketing has cut the sh*t out of describing the use of the Squatty Potty, for there is not really a polite way to sell their product.

One common slogan they use is “The stool for better stools”, which quite accurately describes the Squatty Potty. Not only do they say this in their ad, but they also use a unicorn that poops rainbow ice cream to demonstrate the process. The ad lasts about three minutes, and a prince describes Squatty Potty’s intentions all while the unicorn produces ice cream. The prince claims that sitting in a normal position while pooping can cause hemorrhoids, bloating, constipation, and “a buttload of other crap”, then proceeds to say that unicorn hermorraids glitter to get in the rainbow ice cream. The prince goes on about the Squatty Potty for quite some time, even to the point to where you think it is almost over he cracks another joke.

The Squatty Potty marketing team made a bold move with this strategy. Towards the end of their ad the prince pokes fun at the fact that they just used ice cream to simulate fecal matter by saying “pooping will never be the same… And neither will ice cream”. The website is not much different in its honest yet silly nature. The website also features other products they offer, such as 4 different models of Squatty Potties to go with your bathroom style. They also offer a product called the Refresh-It Bidet which turns your normal boring toilet into a classy way to clean your tush. According to the Squatty Potty website, it is environmentally friendly and easy to install. Other products include natural laxatives and spray that you use to eliminate the odor from going.

With the holidays approaching quickly, you may want to consider purchasing this for a friend, I recommend a close one. Or if you would like to treat yourself and swag out your bathroom, this is the perfect way to! Go to squattypotty.com for more information.

Below is the advertisement you can never unsee.