I'm not ashamed to admit that I'm absolutely in love with the girls of Fifth Harmony and Little Mix. I think these two bands are bringing back the girl group genre with style, talent, and class. They remind me of the kick-ass vibes of TLC and Destiny's Child with their powerful confidence and they remind me of the captivating Spice Girls and Supremes with their charm. I have so much faith in these two young girl power bands, but something bothers me about their current record-making strategy.
It seems to me that every time the girls record a hit, it's not allowed on the radio until it has a male featured artist's rap verse on it. And, nine times out of 10, these rap verses are lyrically garbage, misogynistic, performed by some washed up or unheard-of rapper, and they ruin the song completely. Why is this such a pattern for modern-day girl groups? TLC never needed someone to rap on their tracks; why does Fifth Harmony?
Do record labels honestly believe that girl groups won't sell unless they reach a male audience? That logic is totally bogus for a few reasons. Firstly, girl groups do reach male audiences. 2012's song of the summer, "I Love It" by female duo Icona Pop went certified five times platinum and was a part of every DJ set in the world. Secondly, getting a 43-year-old has-been rap artist to spit out a few kindergarten-level lines about being rude to women on an already great song isn't going to boost its rating amongst young men. (I'm looking at you, Sean Paul. Go back to your wife and stop rapping about being an asshole to 20-year-old girls.)
And, finally, girl groups don't need to reach male audiences! Why is that a priority? There are more than enough women buying music and concert tickets; we don't need to pander to men for a few extra bucks. I'm a woman who consumes music and I've paid for concert tickets to see One Direction and Fifth Harmony. The female audience is an audience, and it likes Little Mix the way they are.
I don't mean to bring this up just to complain about a few bad verses on some of my favorite bands' singles. I'm bringing this up because, not only are the verses lyrically bad, they're offensive and ruin the feminist meanings of the songs.
Little Mix very recently released a music video for a single off their newest album, "Get Weird." The song, "Hair," is about getting over a man who has done you wrong with a good old-fashioned makeover and a girl's night slumber party. It's a feminist anthem about loving yourself over a jerk of an ex.
So why does Sean Paul have to come in and play the jerk ex-boyfriend with lazy lines like "That was my aim, just to be playing with your body," and, "How you gon' get me out your hair, girl, when I bought it?" Regardless of whether or not he's playing a character, Sean Paul is still profiting off of Little Mix's song and video with these boring bars. This verse undermines the purpose of the song and gives that coveted "male audience" something nasty to sing along.
Not to mention two of Fifth Harmony's biggest singles about owning your own sexuality, "Worth It" and "Work From Home," being slandered by rap verses proclaiming that the featured male artists are the ones who really own the girls' bodies.
I'm tired of my hardworking women getting their songs ruined by lazy boys spitting nonsense at them. If I hear one more verse as bad as Kid Ink's "I tell her to bring it back like she left some. Bring it, bring it back like she left some," or Ty Dolla $ign's "She the bae, I'm her boo," I'm going to lose my mind.
These bands don't need any help selling records and they're massively talented on their own without any assistance. They don't need to cower to the male consumer base with pitiful little eight-line verses from talentless nobodies or forgotten Don Juans of the 2000s. Just let the girls sing their songs.


























