Gillette commercial
Start writing a post

Gillette’s New Commercial Isn’t An Attack On Masculinity, It’s What We Should Expect And Hope For In Men

Ladies, get you a man who is empowered by the new Gillette commercial rather than threatened by it.

Gillette’s New Commercial Isn’t An Attack On Masculinity, It’s What We Should Expect And Hope For In Men

We've all heard of the most recent media controversy to sweep the Internet since the Colin Kaepernick Nike ad. Only this time, men's razors are being tossed in the toilet instead of the iconic swoosh. Here is the commercial in case you haven't had the time (or the stomach) to watch the cause of the Internet debates:

We Believe: The Best Men Can Be | Gillette (Short Film)

The men (and some women) of the Internet are boycotting Gillette due to believing the company is trying to degrade masculinity and what it means to be a man.

I may be crazy, but this might be the new blue/black yellow/white dress mind trick because I don't know how two people can view the commercial and receive completely opposing messages.

The commercial focuses on the issue of bullying that is prevalent among young boys and the crude sexual jokes, harassment, and general disrespect for women some men participate in. The commercial is even titled "We Believe: The Best Men Can Be."

Do we not strive for a society where everyone improves himself or herself to be more loving of one another? What is considered so offensive about the message of anti-bullying and anti-sexual harassment?

If your answer is "They are just attacking masculinity and that is not right," (like half of the Internet claims) then here is a short lesson for you.

According to Merriam-Webster, the definition of masculinity is "having qualities appropriate to or usually associated with a man."

As a society, we define what is appropriate for a particular gender. All too often we have heard the phrase "boys will be boys" in order to excuse certain actions when boys are growing up. Well, those little boys grow up to be men, and it's up to you to decide if you're ok with those qualities in your son, husband, brother, etc.

Gillette's entire focus with their new commercial is to change the norm and make it inappropriate to act in those ways that were portrayed. They were seeking to amend certain actions of men, not rid the world of masculinity.

Masculinity itself is not a problem and it was not under attack by Gillette. However, certain toxic traits that some men participate in are a problem and were being recognized by the company. These traits are what "toxic masculinity" refers to. Yet another controversial subject.

Lesson #2, toxic masculinity refers only to aspects of masculinity that are bad for society (bullying, sexual assault, degrading women, etc.). It is not a term used to say that all masculinity is toxic, because being a man and doing the things that men like to do is NOT what anyone's talking about here. Whoever claimed that was just trying to stir a pot of ignorance and hate.

After clearing these two things up, if someone still wants to claim that the ad was an attack on men, I only have one thing to say: Call me old fashioned, but masculinity to me is equivalent of being a gentleman, not a source of violence or harassment.

To all the ladies who are discomforted by the fact that so many men have boycotted this commercial and claimed how awful it was and it's attack on men, here is one very important and very true little life tidbit you should understand right now: Get you a man who is empowered by the Gillette ad, not threatened by it.

You deserve a man who will hold other men accountable for their actions. A man who is not angered by a commercial with the message of treating women and other men right. A man who will always treat you with respect and know your worth as a human being and not as a set of body parts.

The Gillette commercial was advocating for common human decency. Being a respectful, non-violent person is not a political issue, it's a human issue.

If that threatens you then it's time to take a step back and become self-aware before considering if a men's razor commercial is the actual problem here.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
11 Songs That Will Hit You In The Feels, No Doubt About It

One of my favorite things to do when it comes to music is making different playlists on Spotify. I find it so fun to go back to old songs, find new ones, and categorize them into my different playlists. We all have that one playlist that we resort to when we are really feeling some type of way — also known as a "feels" playlist. If you have one of these playlists or feel ~inspired~ to make one, here are 11 songs that are a must to add.

Keep Reading... Show less

To My Fellow Girls With Resting B**** Face

A letter to my friends with RBF about understanding your own face and helping others deal with it.

Jupe du Jour

To the girl with resting b**** face:

Keep Reading... Show less

The Boyfriends Of The 2000s

Thank you, J14, for the Posters

J14 magazine

Every girl remembers her first crush. Even if your first crush was the boy in your kindergarten class that ate crayons, your first true love will always be the one that holds the key to your heart. Growing up in the 2000s, everyone knew who your dream guy was. Your family probably still give you grief and your best friends probably still reminisce, so it is impossible to forget your first celebrity crush. You bought a Tiger Beat magazine every chance you could just to read up about what your favorite celebrity was doing. Your room was fully decorated with posters of them, and it wasn't unusual to have fights with your best friends over who was going to marry him. If you were a 90's baby, lucky you because the 2000s were full of boys that were easy to love. I hope you enjoy a walk down memory lane and quickly realize that Bieber was definitely not the first guy with that hair cut. Here are 15 90's baby's first boyfriends.

Keep Reading... Show less
Student Life

20 Things I Learned By The Start of My 20s

No one expects you to have your life together by the time you're 20, because honestly, they didn't either.

Allyson Foutty

We are all often faced with many life challenges throughout the time leading up to our 20s. Before this time, and throughout it, we often look back at the things we've learned and how they've influenced who we are as people today. Some of my biggest influences were some of the challenges I've faced, but they've taught me 20 important things by the start of my 20s.

Keep Reading... Show less

The Boyfriend Recipe

The ingredients to build a relationship are a little more complicated than just a bouquet of flowers and a box of candy.


Relationships. Long distance or not, significant others are much more than just that. I would be lying if I said I did not love the sweet gestures that only a boyfriend can give. The flowers, funny phone calls, hand holding, breakfast dates, and tight hugs are special but my relationship and many others out there exist on much more than just these little gestures. It is a tricky concoction that consists of one part boyfriend and two parts best friend and would not work without one part or the other. While having a relationship may not be quite as easy as baking a batch of cookies, it has its own recipe (with a few variations for flavor) to follow for a good match.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments