Remember the red one-piece swimsuit from hell?
I sure do.
If you were one of the fortunate people that did not see it or need a refresher, this is what it looked like:
During May of 2017, Sunny Co Clothing announced that they would be giving away free $64.99 swimsuits for every person who reposted and liked the picture above on Instagram within 24 hours.
Say what? Every girl and their mother wanted this thing. It was fresh, new, cool, and meme-worthy.
Unfortunately, Sunny Co Clothing did not anticipate their post going viral, and being shared hundreds of thousands of times.
They were unable to meet the needs of every person who wanted the swimsuit, so they capped the promotion for the first 50,000 people who participated.
The company went on to receive serious backlash, and their Instagram profile was temporarily removed.
They eventually ended up losing over half of their original 750,000 Instagram followers.
Fast forward to May 2, 2018, and Sunny Co Clothing has brought back the same promotion.
The red swimsuits we have all come to love and hate are back, but many people are wondering how they are able to do it.
How are the swimsuits "free?"
Out of curiosity, I got one myself. The new Pamela suit is different from the original one posted about last year.
The only caveat is the "must pay shipping & handling" part. Shipping totaled around $15, which is unusually expensive for a lightweight clothing package. It means I was not just paying for shipping, I was also paying for the swimsuit itself.
Considering how cheap the Pamela suit really costs to make, the quality somewhat surprised me. It fits well, has adjustable straps, and padding on the breast area. However, I would not recommend it at all if you are looking for something more conservative.
I was not sponsored by Sunny Co Clothing in any way to write this, and neither am I an ambassador for them. I think this whole fiasco is actually pretty funny, but I enjoy the cheap one-piece I got out of it.
I never normally would have bought a swimsuit like this one in a million years. But, when I tried it I felt good about myself. I hope every other woman out there feels the same too because body positivity is sexy and life is too short to worry about what other people think.