With digital communication and instant messaging becoming a convention, businesses and companies are increasingly trying to establish reliable communication channels with their customers. For example, SMSes are the most popularly used and widely accepted medium of interaction for B2C communications. Businesses can benefit from instant messaging immensely since they can hold quick and efficient interactions. Let's quickly look at some of the most critical communication services that businesses seek:

SMS API

An SMS API (Application programming interface) is essentially a software interface that acts as an SMS gateway to send short messages. SMS APIs play the role of bridging the gap between the internet and telecommunications network. They allow for communication via web applications.

One-time Password

OTP or a one-time password is a dynamic password/ temporary code used for authorization and verification. Businesses use OTPs to secure transactions and important information or for user authentication.

WhatsApp Business API

WhatsApp Business API is used to send one-way messages and notifications such as reminders, updates and payment confirmations. It may also be leveraged for two-way communication for customer support interactions.

Owing to the various benefits business can derive from these tools, their use has skyrocketed in recent years. Some of these advantages include:

Efficiency

SMS APIs are known to increase the operational efficiency of your business since they allow for message automation; which means that you no longer need to manually send/ receive messages.

Tracking and Updates

Both SMS APIs and WhatsApp APIs are convenient and reliable ways for users to get updates regarding an order.

Reach

Owing to the wide usage of the platforms involved, these tools are a sure-shot and secure way of reaching out to your customers.

Business communication through such tools doesn't involve simply sending messages but also targets all the areas that have previously plagued this task, such as security, visibility, efficiency, speed and reliability.

mTalkz for Startups

Nowadays, it is absolutely necessary to have a robust networking and communication infrastructure; however, the challenge is that startups usually don't have the capital to invest in such areas. mTalkz gives a possible solution to this problem. mTalkz is a well-established communications service provider. They offer various solutions, including bulk SMS, email marketing, social media marketing, OTP authenticators, WhatsApp Business APIs, etc., at a reasonably low price. mTalkz itself is an entrepreneurial venture of alumni from the institutes of IIT, IIM and UCLA. Thus, having a good understanding of the potential and vision of such startups, they have introduced an offer for startups from top management institutes. The only requirement is that at least one of your co-founders need to be from top Institutes like:

IIM/ IIT/ NITIE/ MDI/ NMIMS/ ISB/ FMS/ Xavier/ SPJAIN/ IMT/ NIT/ BITS/ DTU, among others. Here are the concessions offered:

• Get access to a highly responsive, secure and fast A2P SMS API, with prices as low as INR 0.115/- per message for a monthly volume of more than 5 lac messages and INR 0.12/- for a monthly volume of less than 5 lac messages.

• New startups can get complimentary messages under their startup accelerator plan.

• Get scalable AWS-compliant infrastructure.

• OTPs and messages can be sent across the world with special routes for OTPs.

• Get free onboarding assistance on Whatsapp Business API.

• Get attractive hosting plans for Whatsapp.

• Get other products such as voice SMSes, IVRs, etc., at a special price.

This offer certainly makes for a massive opportunity for startups. To know more, you can visit the mTalkz website.