The Potential Fall Of Nike

While Any Publicity Is Good Publicity, Nike Might Have Destroyed Their Brand

Always stand up for what you believe in, but social issues should stay out of advertising if the brand wants to be successful.

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This past week, Nike introduced a celebration advertisement for the anniversary of the "Just Do It" tagline. Within that launch, there were several new advertisements with greatly motivational phrases and figures including Serena Williams, Odell Beckham Jr., and a major shock: Colin Kaepernick.

You might be saying, "Woah, there. Wasn't he that a hot-button issue about kneeling for the American flag?"

The answer is yes, yes he was.

While this advertising campaign is meant to instill confidence and motivate others, it has (unsurprisingly) caused a lot of uproar on social media. Many people who were once loyal to the brand are burning, cutting, and just generally destroying their clothes and Nike branded accessories. While many military officers are harboring offense to this launch, others are posting photos of their boots and claiming that this is what they fought for. They fought for your right to stand up (or kneel) for your beliefs.

The situation is different for everyone, just as everyone's taste buds are different. Every person believes something different, and that's how it'll always be, no matter the issue at hand. Whether it's kneeling for the flag, choosing our President, or abortion, there will never be a firm agreement to a situation.

From an advertiser's standpoint, I was always told to keep social issues out of advertising, just for the sheer fact of division among loyalty lines.

Don't get me wrong–social issues need to be talked about. Everyone should be talking about injustice, especially police brutality and racism. The NFL put it best when they said, "The social justice issues that Colin and other professional athletes have raised deserve our attention and action. ... We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities." (cnbc.com)

However, the rule of thumb is not to jump in on social issues when advertising. Pepsi is a prime example with their Super Bowl ad featuring Kendall Jenner. While what Nike did was more tasteful than that, advertising is meant to be uncontroversial and creative. While this is creative, obviously, with people burning their clothes instead of donating them, it is controversial.

Since then, Nike's stock has dropped a bit. As I'm writing this, it hasn't budged, but to truly know if this campaign is successful or not will take more time than just a few days. While I'm expecting a lot of praise for the movement, I'm also expecting more monetary loss for Nike.

But I guess we'll wait and see.

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Austin Alexander Burridge, Volunteer Advocate, Shares 3 Great Reasons to Volunteer and Help Others

Austin Alexander Burridge is an avid academic who studies Environmental Science at Winona State University and believes that work in the service of others is a key pillar to personal development.

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Sometimes it's easy for someone to adopt a "me, me, me" attitude. While focusing on oneself, a person may feel nice in the moment, but serving and helping others will bring lasting benefits. While there are many great reasons to serve and help others, there are three universal truths that resonate with volunteers around the globe.

Austin Alexander Burridge's 3 Reasons to Volunteer:

1. Accomplishment

Often, people fall into a trap of focusing on themselves when they are feeling down. Maybe someone did not get a job they wanted. Or perhaps a person gets dumped by an expected lifelong companion. Maybe someone feels they have underachieved after looking at Facebook and seeing great things a high school classmate has accomplished. When feeling down, helping others is a proven way to improve one's mood and attitude, and it can provide a sense of pride and accomplishment. The act of giving to those in need is an inherently good action and leaves people with a wonderful feeling of joy.

2. Gratitude

One can become more appreciative of life by serving others that have less. Whether volunteering at a soup kitchen, visiting the elderly at an assisted living center, or helping families after a natural disaster, service enables people to be grateful for what they have. Seeing people who have fewer advantages, especially those who are spirited and thankful for small things, allows one to realize just how fortunate he/she is in life.

3. Friendships

Volunteering is a great way to build meaningful friendships, not only with other volunteers but also with those who are served. One of the most profound and fascinating aspects of these relationships is how volunteers will learn from those served and vice versa. As these special bonds are built, they lead to impactful connections that last for years to come.

Of course, these are just a few reasons to volunteer and serve others. One can never go wrong by helping others as opposed to merely focusing on oneself. Volunteering invariably and inevitably contributes to personal growth, development, and satisfaction.

About Austin Alexander Burridge: Helping others has been of paramount importance to Austin, and as a part of the Fellowship of Christian Athletes (FCA), Austin gave back to the community around him. He also has participated in annual peanut butter drives, The Minnesota Sandwich Project for the Homeless and collected canned goods for local food shelters. Additionally, Austin has a passion for the environment, which he pursued when visiting the Galapagos Islands, Ecuador, and the Amazon Rain Forest while studying at the School of Environment Studies, which investigates ecological systems and their sustainability

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Big Slick KC: The Importance Behind Celebrities Coming Together in Kansas City

This annual event is one of my favorite things to attend, and it's the 10th year, so it deserves recognition.

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Every year since 2010, Big Slick KC has been a huge event held in Kansas City, Missouri, where celebrities from our favorite shows and movies come together for one weekend to raise money for Children's Mercy Hospital.

The hosts of Big Slick are none other than Paul Rudd, Eric Stonestreet, Jason Sudeikis, Rob Riggle, and David Koechner. Every year, they invite around 40 celebrities to participate in the weekend's events.

This year had some big names like Selena Gomez, Olivia Wilde, Zachary Levi, Haley Joel Osment, Patrick Mahomes of the Kansas City Chiefs, and many more. Each year they try to bring in new people, while also having some Big Slick veterans return.

The busy and wonderful weekend starts out with the celebrities all coming in and visiting the children at Children's Mercy Hospital, spending time with them and taking pictures. I think it's amazing how they take the time to actually get to know some of the kids that they are raising the money for.

After that, the celebrities head to Kauffman Stadium, break up into two teams, and face-off in a not-so-serious softball game before the Royals game. Each celebrity gets their own signature Royals jersey and they play a few innings. They also come out again and sing "Take Me Out to the Ballgame" for the seventh-inning stretch.

The next morning, the celebrities all make their way to the Pinstripes bowling alley in Overland Park, where they are greeted by hundreds of awaiting fans.

After the children of Children's Mercy are introduced and walk along the red carpet with their parents, the celebrities follow, taking pictures and signing autographs along the way. They head inside and bowl with the children from the hospital.

That night, the celebrities all come together one last time to host a huge party, this year it was at the Sprint Center, where they all just perform and have a good time. They also host an auction where some pretty cool items and opportunities are auctioned off.

Besides just being a fun event to attend and a good way to see some of your favorite celebrities up close, Big Slick is just so important because of its cause.

This year, Big Slick KC raised around $2.5 million for Children's Mercy Hospital. That brings the total to over $10 million that Big Slick has raised since 2010.

This amazing weekend is always so much fun, not just because some big stars come to a fly over state, but because of the children that they are raising the money for. The hosts and the celebrities that attend all care so much about the cause, and they make a great weekend out of it for anyone who attends.

I'm already looking forward to next year's exciting weekend.

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