While Any Publicity Is Good Publicity, Nike Might Have Destroyed Their Brand

While Any Publicity Is Good Publicity, Nike Might Have Destroyed Their Brand

Always stand up for what you believe in, but social issues should stay out of advertising if the brand wants to be successful.

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This past week, Nike introduced a celebration advertisement for the anniversary of the "Just Do It" tagline. Within that launch, there were several new advertisements with greatly motivational phrases and figures including Serena Williams, Odell Beckham Jr., and a major shock: Colin Kaepernick.

You might be saying, "Woah, there. Wasn't he that a hot-button issue about kneeling for the American flag?"

The answer is yes, yes he was.

While this advertising campaign is meant to instill confidence and motivate others, it has (unsurprisingly) caused a lot of uproar on social media. Many people who were once loyal to the brand are burning, cutting, and just generally destroying their clothes and Nike branded accessories. While many military officers are harboring offense to this launch, others are posting photos of their boots and claiming that this is what they fought for. They fought for your right to stand up (or kneel) for your beliefs.

The situation is different for everyone, just as everyone's taste buds are different. Every person believes something different, and that's how it'll always be, no matter the issue at hand. Whether it's kneeling for the flag, choosing our President, or abortion, there will never be a firm agreement to a situation.

From an advertiser's standpoint, I was always told to keep social issues out of advertising, just for the sheer fact of division among loyalty lines.

Don't get me wrong–social issues need to be talked about. Everyone should be talking about injustice, especially police brutality and racism. The NFL put it best when they said, "The social justice issues that Colin and other professional athletes have raised deserve our attention and action. ... We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities." (cnbc.com)

However, the rule of thumb is not to jump in on social issues when advertising. Pepsi is a prime example with their Super Bowl ad featuring Kendall Jenner. While what Nike did was more tasteful than that, advertising is meant to be uncontroversial and creative. While this is creative, obviously, with people burning their clothes instead of donating them, it is controversial.

Since then, Nike's stock has dropped a bit. As I'm writing this, it hasn't budged, but to truly know if this campaign is successful or not will take more time than just a few days. While I'm expecting a lot of praise for the movement, I'm also expecting more monetary loss for Nike.

But I guess we'll wait and see.

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This Is How Your Same-Sex Marriage Affects Me As A Catholic Woman

I hear you over there, Bible Bob.
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It won't.

Wait, what?

I promise you did read that right. Not what you were expecting me to say, right? Who another person decides to marry will never in any way affect my own marriage whatsoever. Unless they try to marry the person that I want to, then we might have a few problems.

As a kid, I was raised, baptized, and confirmed into an old school Irish Catholic church in the middle of a small, midwestern town.

Not exactly a place that most people would consider to be very liberal or open-minded. Despite this I was taught to love and accept others as a child, to not cast judgment because the only person fit to judge was God. I learned this from my Grandpa, a man whose love of others was only rivaled by his love of sweets and spoiling his grandkids.

While I learned this at an early age, not everyone else in my hometown — or even within my own church — seemed to get the memo. When same-sex marriage was finally legalized country-wide, I cried tears of joy for some of my closest friends who happen to be members of the LGBTQ community.

I was happy while others I knew were disgusted and even enraged.

"That's not what it says in the bible! Marriage is between a man and a woman!"

"God made Adam and Eve for a reason! Man shall not lie with another man as he would a woman!"

"Homosexuality is a sin! It's bad enough that they're all going to hell, now we're letting them marry?"

Alright, Bible Bob, we get it, you don't agree with same-sex relationships. Honestly, that's not the issue. One of our civil liberties as United States citizens is the freedom of religion. If you believe your religion doesn't support homosexuality that's OK.

What isn't OK is thinking that your religious beliefs should dictate others lives.

What isn't OK is using your religion or your beliefs to take away rights from those who chose to live their life differently than you.

Some members of my church are still convinced that their marriage now means less because people are free to marry whoever they want to. Honestly, I wish I was kidding. Tell me again, Brenda how exactly do Steve and Jason's marriage affect yours and Tom's?

It doesn't. Really, it doesn't affect you at all.

Unless Tom suddenly starts having an affair with Steve their marriage has zero effect on you. You never know Brenda, you and Jason might become best friends by the end of the divorce. (And in that case, Brenda and Tom both need to go to church considering the bible also teaches against adultery and divorce.)

I'll say it one more time for the people in the back: same-sex marriage does not affect you even if you or your religion does not support it. If you don't agree with same-sex marriage then do not marry someone of the same sex. Really, it's a simple concept.

It amazes me that I still actually have to discuss this with some people in 2017. And it amazes me that people use God as a reason to hinder the lives of others.

As a proud young Catholic woman, I wholeheartedly support the LGBTQ community with my entire being.

My God taught me to not hold hate so close to my heart. He told me not to judge and to accept others with open arms. My God taught me to love and I hope yours teaches you the same.

Disclaimer - This article in no way is meant to be an insult to the Bible or religion or the LGBTQ community.

Cover Image Credit: Sushiesque / Flickr

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A Florida House Committee Is Undermining Your Vote On Amendment 4

Before felons can regain their right to vote, they must pay court fines, fees, and take care of any other "financial obligations." Essentially, this is a poll tax.

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Amendment 4, also known as the Voting Rights Restoration for Felons Initiative, was added to the Constitution of Florida after being passed this last midterm election on November 6, 2018.

Amendment 4 restored the voting rights of Floridians with prior felony convictions after all terms of their sentence have been met, including parole and probation. This amendment only applies to felons who have not been convicted of murder or sexual offenses.

On January 8, 2019, an estimated 1.4 million ex-felons regained their right to vote. This is monumental. Prior to this amendment, Florida was one of four states that used felony disenfranchisement. Amendment 4 gives voice, and rightfully so, to felons who have served their time. Amendment 4 is also putting to rest, finally, years and years of disenfranchisement and suppression.

Now, only two months after its passage, the House Criminal Justice Committee is trying to water down this piece of legislation. This is a direct violation of the will of the 64% of Floridians who voted for the legislation as is. This amendment was not to be "clarified," as Governor DeSantis put it, but rather to be self-implementing.

However, the House Criminal Justice Committee proposed a bill that would tack on some extra qualifiers in order for felons to be enfranchised. The bill will require court fines, fees, and other "financial obligations" (in addition to fees administered in a judge's sentence) to be paid in full before a felon's voting rights are restored. This seems awfully similar to a poll tax to me. Obviously, this is going to affect people without a lot of resources rather than white-collar criminals who can afford a $500,000 bond.

This new qualifier will prevent felons from voting based on the money that can be coughed up as if they don't have to worry about their finances long after they leave prison.

Some may argue that these felons shouldn't have committed a crime in the first place. However, I would argue that holding a felon's vote hostage on the basis of money is unconstitutional.

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