While Any Publicity Is Good Publicity, Nike Might Have Destroyed Their Brand

While Any Publicity Is Good Publicity, Nike Might Have Destroyed Their Brand

Always stand up for what you believe in, but social issues should stay out of advertising if the brand wants to be successful.


This past week, Nike introduced a celebration advertisement for the anniversary of the "Just Do It" tagline. Within that launch, there were several new advertisements with greatly motivational phrases and figures including Serena Williams, Odell Beckham Jr., and a major shock: Colin Kaepernick.

You might be saying, "Woah, there. Wasn't he that a hot-button issue about kneeling for the American flag?"

The answer is yes, yes he was.

While this advertising campaign is meant to instill confidence and motivate others, it has (unsurprisingly) caused a lot of uproar on social media. Many people who were once loyal to the brand are burning, cutting, and just generally destroying their clothes and Nike branded accessories. While many military officers are harboring offense to this launch, others are posting photos of their boots and claiming that this is what they fought for. They fought for your right to stand up (or kneel) for your beliefs.

The situation is different for everyone, just as everyone's taste buds are different. Every person believes something different, and that's how it'll always be, no matter the issue at hand. Whether it's kneeling for the flag, choosing our President, or abortion, there will never be a firm agreement to a situation.

From an advertiser's standpoint, I was always told to keep social issues out of advertising, just for the sheer fact of division among loyalty lines.

Don't get me wrong–social issues need to be talked about. Everyone should be talking about injustice, especially police brutality and racism. The NFL put it best when they said, "The social justice issues that Colin and other professional athletes have raised deserve our attention and action. ... We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities." (cnbc.com)

However, the rule of thumb is not to jump in on social issues when advertising. Pepsi is a prime example with their Super Bowl ad featuring Kendall Jenner. While what Nike did was more tasteful than that, advertising is meant to be uncontroversial and creative. While this is creative, obviously, with people burning their clothes instead of donating them, it is controversial.

Since then, Nike's stock has dropped a bit. As I'm writing this, it hasn't budged, but to truly know if this campaign is successful or not will take more time than just a few days. While I'm expecting a lot of praise for the movement, I'm also expecting more monetary loss for Nike.

But I guess we'll wait and see.

Popular Right Now

6 Things You Should Know About The Woman Who Can't Stand Modern Feminism

Yes, she wants to be heard too.


2018 is sort of a trap for this woman. She believes in women with all of the fire inside of her, but it is hard for her to offer support when people are making fools of themselves and disguising it as feminism.

The fact of the matter is that women possess qualities that men don't and men possess qualities that women don't. That is natural. Plus, no one sees men parading the streets in penis costumes complaining that they don't get to carry their own fetus for nine months.

1. She really loves and values women.

She is incredibly proud to be a woman.

She knows the amount of power than a woman's presence alone can hold. She sees when a woman walks into a room and makes the whole place light up. She begs that you won't make her feel like a "lady hater" because she doesn't want to follow a trend that she doesn't agree with.

2. She wants equality, too

She has seen the fundamental issues in the corporate world, where women and men are not receiving equal pay.

She doesn't cheer on the businesses that don't see women and men as equivalents. But she does recognize that if she works her butt off, she can be as successful as she wants to.

3. She wears a bra.

While she knows the "I don't have to wear a bra for society" trend isn't a new one, but she doesn't quite get it. Like maybe she wants to wear a bra because it makes her feel better. Maybe she wears a bra because it is the normal things to do... And that's OK.

Maybe she wants to put wear a lacy bra and pretty makeup to feel girly on .a date night. She is confused by the women who claim to be "fighting for women," because sometimes they make her feel bad for expressing her ladyhood in a different way than them.

4. She hates creeps just as much as you do. .

Just because she isn't a feminist does not mean that she is cool with the gruesome reality that 1 in 5 women are sexually abused.

In fact, this makes her stomach turn inside out to think about. She knows and loves people who have been through such a tragedy and wants to put the terrible, creepy, sexually charged criminals behind bars just as bad as the next woman.

Remember that just because she isn't a feminist doesn't mean she thinks awful men can do whatever they want.

5. There is a reason she is ashamed of 2018's version of feminism.

She looks at women in history who have made a difference and is miserably blown away by modern feminism's performance.

Not only have women in the past won themselves the right to vote, but also the right to buy birth control and have credit cards in their names and EVEN saw marital rape become a criminal offense.

None of them dressed in vagina costumes to win anyone over though... Crazy, right?

6. She isn't going to dress in a lady parts costume to prove a point.

This leaves her speechless. It is like the women around her have absolutely lost their minds and their agendas, only lessening their own credibility.

"Mom, what are those ladies on TV dressed up as?"

"Ummm... it looks to me like they are pink taco's honey."

She loves who she is and she cherished what makes her different from the men around her. She doesn't want to compromise who she is as a woman just so she can be "equal with men."

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

The State Of Our Country Motivated Me To Major In Political Science

I'm very happy I claimed the major I do now.


I didn't always know what I wanted to do. I was raised on the idea that I could only be three things. I could be a doctor, lawyer or a teacher.

Over time, I tried to fit into those roles. I shaped my interests into those jobs. Although I had already decided, there was always a voice that questioned that choice.

I was very quiet because I knew how my parents would feel if I decided I wanted to be something that may not have fit into the small criteria I was given.

First, I'd like to explain why my parents held such a concept in high regards. My parents are immigrants who had to work incredibly hard to get me through school. They always had to pull through so they could get me what I needed. They had no problem working this hard if it meant that I could secure my future by going into a career that would bring in a good income. These were the jobs they associated with this.

However, the last two years of high school, I found myself attracted to our political world. I love history, I love the law, but most importantly, I love helping people.

I saw the state our country and thought that I'd like to change it. I think politics has become too much about money and too little about helping the people.

Studying political science is the most fulfilling thing I've done thus far. I feel like I will be able to do something for others.

My goal is to create change, even on a small scale. I want to give back to the people. I want to help them improve their lives. I want to show people that there are people who are on their side.

I want to give back to my parents, the people who have supported and fought for me.

There are the reasons why I chose what I did but more importantly, I do this for my parents but I also do it for this country.

Related Content

Facebook Comments