Dear Fashion Industry, The New Size 'S' Is Too Small
Start writing a post
Health and Wellness

Dear Fashion Industry, The New Size 'S' Is Too Small

Our clothes are shrinking on purpose.

4452
https://www.abetterlemonadestand.com/how-to-start-a-clothing-line/
Photo by rawpixel on Unsplash

Self-confidence and loving our bodies the way they are seems to be the idea that everyone struggles with. It is a tough topic that many are uncomfortable to talk about.

It's uncomfortable... just like the way some clothes fit. When looking to the fashion industry, we are always trying to absorb the "in" fashion trends which are forever evolving. But there is one thing that seems to remain constant in the fashion world - clothes continuing to shrink. Clothes are being made smaller and smaller over time. Size 'S' now is not what size 'S' used to be.

Yes, we all know that men and specifically women are being held to unrealistic beauty standards. The idea of defining what is and isn't attractive is evolving and is being taken to extremes with the use of surgeries, photoshop, and predominantly social media. But one of the real problems that spur from these extreme beauty standards that effects each and every person is clothing, or more specifically, the new sizing of clothing.

Over time, we have seen dramatic changes in the sizing of clothing. A women's size 'XS' can fit a little girl while a size 'L' is the average size in America. Haven't you realized that you can wear bigger sizes more comfortably, even if your body hasn't changed?

However, I am a big fan of the oversized t-shirt look.

As time goes on, the fitting of clothing is getting smaller and smaller. (Which is a problem considering our population and average weight are growing higher.) 67% of American women wear a size 14 or above, and most stores don't carry those numbers.

Yes, every brand is made and fits differently. We know what size we are in our favorite brands and have a general size we stick to. And it is deceiving when your normal size doesn't fit in a new brand. It's hard to identify a "standard" body type, which creates the need for different sizes. Sizes continue to grow in range only for clothes to be made smaller. Why is this?

We cannot deny that the average medium shirt is comparably smaller than a medium shirt from 20 years ago. Clothes are continuously being made smaller and smaller, causing us to have to buy bigger sizes or to squeeze into a smaller size. Buying clothing in itself is already a big task that takes a lot of confidence and patience to find the right clothes. But going shopping and having no clothes fit the right way? I know for a fact that we've all struggled through this. The ununified sizing scale can lead to lowered self-esteem.

The problem with sizing of clothing is an emotional debate. There are feelings and personal emotions involved. People are ditching their favorite brands for sizing and on top of that, for far more serious issues such as animal testing, production factors, media outbursts, and environmental issues.

Luckily, the fashion industry is becoming more inclusive and various to more sizes, bigger and smaller. While I don't agree that the "plus" size clothes need their entire own separate section with a large label instead of being included as any other section of clothing would be, it is a giant step in the right direction for equality in clothing for all. Nike is also becoming more inclusive to teenagers, introducing their "Big Kids" section of shoes.

Do we unknowingly contribute to this issue? The answer is yes. We want to buy those smaller sizes. Sometimes it's satisfying to know that you can fit in one size smaller and it's desirable to wear smaller sizes. However, this is also a contributing factor as to why clothes are being made smaller.

The fashion industry is an ever-evolving world. There are constantly new trends and new designers, bringing many changes and new ideas. The fashion world is such a powerful and influential place. Clothing is something that everyone needs and invests in, which is why it needs to be more accustomed to everyone. Simply carrying multiple sizes isn't enough anymore. Those sizes need to fit a variety of body types and to become more inclusive of the norm. While we all wish we could be a size 0, the truth is that we aren't. We need a variety of clothes in our size that will fit us the right way, rather than being made for models.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

98818
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments