Whether you wear it or not, makeup is a pretty hot topic right now. Thanks to the combination of social media, advertisements, and the Kardashian sisters, techniques like contouring, strobing, and baking, which the drag community has been using for years, are now known and used by the general public. Beauty blogging is now a viable employment option, and YouTube is practically overflowing with makeup tutorials. With as much hype as makeup is getting these days, it can be hard to know where to find your products. Well, look no further! Here's some unsolicited, unpaid advertising explaining why you should be purchasing your makeup from the kind folks at one of my favorite boutique makeup brands: Colourpop.
It's affordable.
With individual products ranging from only $5-$8, it's hard to deny the deals that Colourpop offers. Lipstick lovers, this is especially important for you. High-end lipsticks like Ruby Woo from MAC goes for $17 each. You can get the same shades and quality for only $5 here.
It's inclusive.
Colourpop features models with a variety of ethnicities so that multiple skin tones are included in their lookbooks. They're aware of the diversity of their customers, taking that into account both when formulating and displaying their products. Their swatches feature three different skin tones, showing just how differently certain colors show up on different skin tones.
It's high quality.
Despite their low prices, Colourpop finds a way to maintain quality in their products. Their lipstick lasts all day, their creme-based eyeshadows don't crease, their eyeliners don't run, and their new eyebrow pencils don't smudge. Their unique formulas will have you come home at the end of the day thanking the makeup gods for their goodness.
It's cruelty-free.
You'd think that by now this would be a no-brainer for every cosmetic company, but a surprising number of them still test their products on animals. So while you freehand the perfect burgundy cat-eye, there's no need to worry about any furry little friends who may have been harmed along the way.
They're local.
Well, sort of. They manufacture all their products in Los Angeles, California, and recently expanded to meet the growing demand for their makeup. When you buy from Colourpop, you know that you're supporting local business.
They're killin' the social media game.
With active accounts on Facebook, Instagram, Snapchat, Twitter, and a super cool blog, 1400 West, they're pretty much everywhere. Their accounts feature swatches, promos, and reposts from customers and beauty bloggers using their products. Basically, you should be following @colourpopcosmetics.
They're all about empowerment.
The makeup industry is often criticized for setting unrealistic and unattainable standards for women. Colourpop is all about supporting and empowering their customers, featuring them on their official social media accounts and providing helpful tips and tutorials for application. They also constantly collaborate with popular beauty bloggers, bringing in women from across the country to create and promote their own lipstick and eyeshadow shades. At Colourpop, they understand what real women need from their makeup and work hard to meet that.
