Beauty brands are a cultivating new idea mainly brought about through social media outlets such as Instagram. Simply take a look through your popular feed, and you are bound to find at least one makeup tutorial. Beauty brands everywhere are taking advantage of the extreme hype brought about through social media users as well as new beauty trends that can be found everywhere. Beauty brands have made a breakthrough, and there are so many new and innovative brands on the market today. Although I could name thousands of amazing beauty brands, here are 8 beauty brands that you may have never heard of before, but are equally as amazing as those more well known brands.
1.Glossier
Originated from a blog titled “Into the Gloss”, Founder Emily Weiss helped create this amazing brand focused on beauty for everyday life. Featured in the brand are skincare items such as “The balm dot com” which is a universal skin salve, as well as skin serums for various targeted skin problems. Glossier also offers foundations, concealers, highlighters and more. The hype for this brand is real, and it is altogether a star brand.
2. Koh Gen Do
Amazing foundations used by celebrities such as Gigi Hadid and Kim Kardashian, this brand is quite popular. Sold at Sephora, you may bypass these products when you glance at them, but make sure to check them out next time. This brand is innovative and fresh.
3. Jouer
A brand that has been relevant for quite some time, and growing in popularity. These products are sold at Nordstrom, and are a favorite amongst beauty guru’s. Known for their glittery lip toppers, this brand is one to watch!
4. Morphe
Probably the most well known brand out of this list, these products are no joke. Morphe offers super affordable products such as amazingly pigmented eye shadows, and professional quality makeup brushes. Anyone who tries these products becomes a die-hard fan for life. If you want a ton of eye shadows and are on a budget, look no further.
5. Makeup Geek
You may have heard of this brand as a shortened version MUG, this brand was originated from the You-tuber Marlena, and can be seen on various beauty vloggers' YouTube channels. The eye shadows are only $5.99 each and the quality of these products is amazing. YouTube’s own Jaclyn Hill is a huge fan of these eye shadows.
6.Colourpop Cosmetics
Definitely a brand popular amongst You-tubers, often compared to Kylie Cosmetics. This brand is extremely inexpensive and super innovative. Featured in this brand are products that are literally squishy to the touch. Blushes, highlighters and eye shadows have this amazing texture that feels like a little fluffy cloud. This brand is based out of LA and is definitely on everyone’s radar!
7.Violet Voss
You’ve probably seen pictures all over social
media of these amazing eye shadow palettes. This brand is well known for their
glittery products such as pigments, eye shadows and nail polishes. These eye
shadows are super pigmented and a favorite amongst many. They’ve also
collaborated with you tuber Laura Lee.
8.Natasha Denona
These eye shadows are no joke, but also not for those on a budget. With an eye shadow palette priced at $200 plus, you definitely get what you paid for. The pigments on these eye shadows aren’t for the faint of heart, and one swipe will give you the most flawless eye look Juyou’ve ever seen.
