The new wave of media influencers created on social media platforms such as Instagram, Tumblr and YouTube has changed the dynamic of society. Many pioneers of these platforms are the new era of celebrities. In fact, they are sometimes more influential than celebrities because of their high-volume, concentrated fanbase and following.
Of the new media outlets, YouTube is the leader in “producing” international media stars such as Pewdiepie (Felix Kjellberg), Jenna Marbles (Jenna Mourey), SuperWoman (Lilly Singh), NigaHiga (Ryan Higa), and many more; the aforementioned YouTubers are comedians and can appeal to a universal audience. However, many YouTubers cover many diverse interests such as technology, games, food, film, beauty and fashion.
One of the most popular interests is beauty and fashion, which brings about many YouTube celebrities in their respective industries; for example, Michelle Phan in beauty, Jenn Im (ClothesEncounters) in fashion, and Bethany Mota in both. Everyday YouTubers gain new subscribers and continue to become popular, but many subscribers pride themselves in discovering and following hidden talents before they rise to popularity. Now catch the next batch of YouTube fashion stars by checking out this list!1. TheLineUp
Maya and Julia from the TheLineUp are a dynamic fashion duo from Sweden. Their style is trendy, chic, and comfy, which is perfect for a college student’s style inspiration.
2. Vagabond Youth
Amy Lee of Vagabond Youth is edgy, modern, and laid-back. She channels her chill California roots when styling a look, whether it is preppy or formal. She also documents her life adventures while including her outfit of the day.
3. TheFashionCitizen
Melissa and Stephanie are fashionable twins popular for their thrifting hauls. They have a keen eye for styling vintage or eccentric clothing with modern, trendy pieces. Each girl has her own unique style: Stephanie is grungy-chic, while is Melanie is edgy-elegant.
4. Mr.Kate
Although the channel, Mr.Kate, is interior design and DIY-focused, it has a fashion element in all the videos. Mr. Kate occasionally creates lookbooks surrounded by her “Why Not?” attitude. Mr.Kate is not only a brand, but also a jewelry line and beauty marks.