Netflix is moving at a velocity that no other network has before. There is such a wealth of creative and wildly different shows that they've almost created a glut on the market. In some ways, it will probably become more difficult to "make it" on Netflix as time goes on. It's easy to be the diamond in the rough show on a bad network. It's much harder to meet expectations when the bar is fixed so high. People have a hard time keeping track of what's good when it's all good. Thankfully, Bojack Horseman is not one of those shows swallowed up or obscured by the towering variety of Netflix's catalog. Here are a few reasons why it stands out.
1) What It's Done for Aaron Paul's Career
Imaginative casting has been the salvation of any number of actors in America's entertainment industry. Quentin Tarantino has even made a habit out of resurrecting effectively "dead" careers. He's rolled away the stone for John Travolta, Pam Grier, Kurt Russell, and on and on.
Animation, though, might be an even more powerful forum for that kind of career redefinition than straight, live action film. It is the ultimate provider for second winds and fresh starts. Mark Hamill (known to most as Luke Skywalker), for instance, went AWOL for more than a decade after Star Wars. Then, he got a chance to voice the Joker in a series of animated Batman movies in '90s. He became one of a very select few to give his interpretation of the most important and popular villain in the world of comic books.
Admittedly, Aaron Paul's career was never in as dire straits as some of the names above. He had demonstrated his skills and value mightily as Jesse Pinkman on Breaking Bad. But for a performer of his abilities, there are even greater dangers. Firstly, there is typecasting. Maybe more dangerous is it's opposite. Sometimes, an actor's agent is so concerned about their client getting tethered to a type that they land them unfitting roles. This may have been the problem for Paul in the past couple years since Breaking Bad's finale. He tried action hero in Need for Speed. The thing with Bojack is the character is not in such obvious opposition to Jesse. In fact, Bojack's Todd has a little more in common with Jesse than Aaron Paul's voice. He is an at first seemingly mindless underachiever who slowly endears and wins you with his good-naturedness, depth, and moments of occasional perceptivity. For someone who had watched and enjoyed Breaking Bad long before Bojack’s debut, I appreciated these similarities. I felt like I was getting a gradual segue from a sort of Jesse life to an eventually completely different character – like I was being weaned off the other character I had become so attached to. Whereas Aaron Paul’s other post-BrBa credits have either tried to force an abrupt 180 from Jesse Pinkman or made no effort to resist the “type”, Bojack’s Todd was the “just right” Paul’s career needed to free him up to the diversity of roles he deserves.
2) Moments of Random Insight
This is easily one of the best recurring devices on the show. A character, who we think is totally oblivious, will reveal a level of self-awareness you didn't know they were capable of. It usually happens in a few seconds, and then it's over - but you'll never think the same way about the character again. There's a great moment when Sara Lynn leaves Bojack's house, and instead of leaving kicking and screaming, she goes shruggingly, saying "I’m at a place right now where I never need to grow as a person or rise to an occasion because I can constantly just surround myself with sycophants and enablers until I die tragically young,". There's another great scene for this kind of thing in Season 2 with Mr. Peanut Butter, but...no spoilers.
3) Visual Animal Gags
The fact that the protagonist is an anthropomorphic horse and humans in this storyworld just coexist normally with other animals is usually handled as an afterthought on the show. Still, the show recognizes that this premise is bizarre, and there is no shortage of visual humor/animal puns throughout. I’ll just rattle off a few of my favorites:
- In the episode where Diane visits her family in Boston, there is an eagle wearing a Larry Bird jersey in the background of one scene
- Mr. Peanut Butter getting excited whenever he gets to ride in a car/getting into a car chase with the mailman
- The Beaver who uses his face as a buzzsaw
- The Rooster who shouts “Wake Up!” on his morning jog
- The Dog who talks about the temptation of eating chocolate even though it could “literally kill me”
- The Cow diner waitress who shames a customer for eating steak but gives them her own milk
- Neal McBeal, the Navy "Seal"





















